When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source? “Real” is a marketing term used to try and differentiate brands. In the end, it’s all “real” meat or fish. However, where it came from, and if it’s wild or farmed, gives us an indication of nutritional makeup. Is it contaminated with heavy metals or preserved with ethoxyquin, BHT or BHA? These are the proper questions to ask yourself and the brand you support.
At PURELUXE, we solve this problem by sourcing the best ingredients from the best sources on the planet. Our salmon is wild caught in the Atlantic off the coast of the USA and Norway – not farmed. The salmon is preserved naturally and not by using the chemical preserver ethoxyquin. Further, we do heavy metal testing on the finished goods. How can you see this? First, you become our partner and purchase a bag of PURELUXE. Next, using our unique Transparency online platform, you can check every bag of food you buy for verification of nutrition, heavy metal test results and proof of natural preservation to ensure you’re giving your pet the best meats and fats on the planet. Go to any page on our site and scroll to the bottom. Enter your date code ending with the year of expiration in all caps and unleash the truth! Further, we share the sources for all ingredients in our food. You can find this by going to any product page, going to the ingredient section and clicking on the link ‘detailed ingredients list’. Our partners deserve to know the truth and deserve to get what they pay for so we honor them by giving privileged information that only the brand owner demands.
Please learn more about our formulas and our top class ingredients. It’s all part of our Elite Nutrition Promise.
