ELITE NUTRITION GRAIN FREE HOLISTIC™ Elite Nutrition for Healthy Weight


  • For Indoor Senior, Less Active or Overweight Dogs

    Natural Nutrition for All Life Stages with added vitamins & essential minerals

  • 100% Grain-Free

    Absolutely NO corn, soy, wheat, dairy, fillers, by-products, artificial colors or preservatives

  • Gluten-Free

  • Made in USA

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Our Healthy Weight Dog formula is designed for those dogs who are less active, mature or who simply need to be put on a diet.  This calorie focused formula is sure to support the nutritional needs you are trying to achieve yet provide a very tasty meal.

Available in 400g, 4lb and 22lb. bags


What’s In

# 1 Ingredient is Fresh Turkey, Naturally Occurring Glucosamine & Chondroitin, Omega 3 Fatty acids + EPA/DHA, Active Probiotics + Prebiotics, and Ethics.

What’s Out

No By-Products, No Gluten, No Grains, No Potato


deboned turkey, turkey meal, dried green peas, dried lentils, dried chickpeas, dried yellow peas, salmon meal, chicken fat (preserved with mixed tocopherols), natural flavor, deboned salmon, flaxseed, tomato pomace, coconut oil, dried kelp, salt, dried chicory root, vitamins (vitamin E supplement, niacin supplement, D-calcium pantothenate, vitamin A acetate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid), pumpkin seeds, yucca schidigera extract, dried cranberry, choline chloride, potassium chloride, minerals (ferrous sulfate, zinc oxide, calcium carbonate, manganous oxide, copper sulfate, iron amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, copper amino acid chelate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide), mixed tocopherols, taurine (for heart health), l-carnitine, turmeric, Dried Bacillus Coagulans Fermentation Product (probiotic), rosemary extract.

Ingredient Origins & Purpose

Guaranteed Analysis
  • Crude Protein (min) 28.0%
  • Crude Fat (min) 10.0%
  • Crude Fiber (max) 5.0%
  • Moisture (max) 10.0%
  • Ash (max) 7.0%
  • Calcium (min) 1.0%
  • Phosphorus (min)  0.9%
  • Magnesium (min) 0.12%
  • Vitamin E (min) 80 IU/kg
  • EPA (min) 0.05%
  • DHA (min) 0.08%
  • *Omega-6 Fatty Acids (min) 2.8%
  • *Omega-3 Fatty Acids (min) 1.0%
  • *Taurine (min). 1,000 mg/kg
  • *Glucosamine (min) 600 mg/kg
  • *Chondroitin (min) 500 mg/kg
  • *Total Bacillus Coagulans Fermentation Product (min) 100 million CFU/lb

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
*Contains a source of live, naturally occurring microorganisms.

**Updated Figures based on extensive testing over one year.  We will be applying changes to the packaging as we go through the inventory.

PureLUXE Small Breed Dog Food is formulated to meet the nutrient levels established by the AAFCO Dog Food Nutrient Profiles for all life stages.

Calorie Content ME (calculated) – 3500 kcal/kg (415 kcal/cup)
1 cup = approximately 4oz of food.

Feeding Guidelines

Transition to Pureluxe over a period of one week. Always provide fresh water.  Protect from moisture.  Store in a cool, dry place in closed bag or container.  Each dog is different, so optimal feeding amounts vary with age, size, activity level, breed or environment.

Weight Amount / Day
3-12lbs 1/3 – 3/4 cup
13-25lbs 3/4 – 1 cup
26-50lbs 1 – 2 cup
51-100lbs 2 – 3 cup
100lbs + add ¼ cup for every 10lbs of body weight

Divide total recommended feeding amount per day into number of times you feed your dog. If feeding with wet food, reduce dry amount fed by 1/8cup for every 2 Tbsp of wet food.  If loose stools occur, first try to reduce quantity fed to dog and/or avoid feeding other foods until stool becomes firm.

I have an obese French Bulldog. I am one week into feeding the food and he has lost 1lb but also seems to be more active.  I hope this continues, tha


My dog Casper thanks for you having an excellent senior dog food


My dog needed to lose between 5-7lbs and I am happy to report after 2 months she has done that but kept healthy and active.  Thank you

  • Honest Ingredients

    Ethically Sourced Nutrition

  • Coconut Oil & Omega 3 Fatty Acids

    Supports Skin & Coat Health

  • Prebiotic + Active Probiotics

    Helps Maintain Digestive Health

  • Glucosamine & Chondroitin

    Helps Support Joint Health

  • Calorie Focused Nutrition

    Maintains Energy & Supports a Healthy Weight