Gen Z is known for their passion for sustainability, and that extends t
Gen Z is known for their passion for sustainability, and that extends to their furry friends’ bowls. This generation is increasingly aware of the environmental impact of pet food production and is demanding change.
What are their concerns? Everything from ingredient sourcing to packaging. They’re questioning:
- Where does the protein come from? Is it sustainably farmed? Are there more eco-friendly alternatives to traditional meat-based proteins, like insect protein or plant-based options?
- What about the packaging? Is it recyclable? Compostable? Can it be reduced? Gen Z is pushing brands to ditch single-use plastics and embrace more sustainable packaging solutions.
- What’s the carbon footprint? From farm to factory to pet store, the journey of pet food has an environmental cost. Gen Z is looking for brands that prioritize reducing their carbon footprint through responsible sourcing and manufacturing processes.
This generation isn’t just concerned; they’re taking action. They’re researching brands, supporting companies with sustainable practices, and even making their own pet food at home to minimize waste and control ingredients. They’re using their buying power to influence the pet food industry, demanding transparency and accountability.
The message is clear: Sustainability isn’t a trend; it’s a necessity. And Gen Z is leading the charge in making the pet food industry a more environmentally responsible one. Their concern is driving innovation and pushing brands to adopt more sustainable practices, creating a better future for pets and the planet.
