Fresh Lamb provides a desired aroma and flavor. This rich protein source also contributes calcium and phosphorus as well other vital trace minerals. We use antibiotic, hormone and pesticide free lamb that is raised free range.

Fresh Salmon provides a desired aroma and flavor, and is high in protein, omega 3 fatty acids and vitamin D. It is a good source of DHA and EPA, which are important for brain function and structure.

Fresh turkey provides a desired aroma and flavor of a highly digestible meat protein that has all of the required amino acids, low cholesterol levels, rich in calcium, potassium, B vitamins, niacin, iron and zinc.

Chicken provides protein, calcium, phosphorous and many trace minerals.

Lamb meal is a rich protein source, and also contributes calcium and phosphorus as well other vital trace minerals. We use antibiotic, hormone and pesticide free lamb that is raised free range.

Salmon meal provides a highly digestible meat protein with all of the essential amino acids, Omega 3 fatty acids, vitamins and minerals for muscle development and energy.

Turkey meal contains more protein per serving than other meats. Turkey meal provides a wide spectrum of nutrition that will promote energy and general health.

spray-dried pasteurized chicken egg meal utilized for high inclusion of animal based protein. Considered to have the best amino acid profile of all proteins and is highly palatable to pets.

Frozen, deboned and farm raised providing a lean protein that has low ash and high palatability.

Dried Chickpeas are highly nutritious, non-glutinous, non-acid forming and non-allergenic. They are also a great source of zinc and foliate, contain antioxidants like vitamin C, vitamin E, beta-carotene and phytonutrients, improve control of blood sugar and insulin secretion, help lower your risk of colon problems, help reduce cardiovascular risks.

Peas are a legume and an excellent source of vegetable protein. It is naturally cholesterol, lactose, gluten and fat free.

Lentils help to reduce blood cholesterol since it contains high levels of soluble fiber. Adding to the many benefits of fiber, soluble fiber traps carbohydrates, slowing down digestion and stabilizing blood sugar levels. The insoluble dietary fiber found in lentils helps prevent constipation and other digestive disorders.

Green peas provide a good source of protein, fiber, potassium, Beta-carotene, and phytonutrients coumestrol and saponins. Green peas contain a unique assortment of health-protective phytonutrients. One of these phytonutrients—a polyphenol called coumestrol–has recently come to the forefront of research with respect to stomach cancer protection. The unique phytonutrients in green peas also provide us with key antioxidant and anti-inflammatory benefits. Included in these phytonutrients are some recently-discovered green pea phytonutrients called saponins.

Yellow peas provide a good source of protein, fiber, potassium, Beta-carotene, and phytonutrients coumestrol and saponins. Yellow peas contain a unique assortment of health-protective phytonutrients. One of these phytonutrients—a polyphenol called coumestrol–has recently come to the forefront of research with respect to stomach cancer protection. The unique phytonutrients in green peas also provide us with key antioxidant and anti-inflammatory benefits. Included in these phytonutrients are some recently-discovered green pea phytonutrients called saponins.

a low-glycemic, complex carbohydrate rich in vitamins helps to boost pet’s immune system. Contains a lot of potassium and fiber as well.

Product after the majority of the protein and fiber is removed.  Similar nutrition as potatoes and sweet potatoes. It is used for the purpose to reduce the plant based protein in the diet by increasing animal based protein.

GMO Free Canola oil is an excellent alternative to Chicken Fat in pet food for those animals allergic to chicken. It possesses a beneficial omega-3 fatty acid profile as well.

Chicken fat provides stability of any good food, and provides a quality source of essential fatty acids for energy and contains 17-23% linoleic acid, an omega-6 fatty acid.

Salmon oil is both fresh ocean caught and farmed. The salmon is cooked and the oil is extracted for use. It is more pure than most salmon oils sold on the market. It is added to the formula to give an excellent source of Omega 3 fatty acids that help brain function and well as skin and coat of the animal.

Natural Flavor provides for improved pet food palatability, essential amino acids, Omega-6 fatty acids, vitamins and minerals for muscle development and energy.

Tomato Pomace provides dietary fiber as a Probiotics support, and contains linoleic acid, B vitamins, Lycopene, phytosterols, Tocopherols, and Beta-carotene [precursor Vitamin A]. Tomato Pomace consumption has powerful antioxidant effects which act to inhibit the damage caused by free radicals.

Cranberries have strong antioxidants that fights free radicals in the body, contributes to urinary tract health by preventing bacterial infection in the urinary tract, and aids in the prevention of struvite crystals in the urethra.

Coconut oil with up to 50% Medium Chain Triglycerides can help pets burn fats and reduce infections by having a proven antimicrobial, lauric acid, available to challenge bacteria, viruses, and fungi.

Kelp is an excellent source of essential vitamins and minerals (including iodine). Kelp provides phytochemicals as sources of antioxidant agents providing natural protection against free radicals. Pureluxe uses a brand called Tasco Kelp, which is more expensive & more consistent when harvesting than standard kelp being utilized in pet food.

Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.

Apple powder provides an excellent source of pectin, a water-soluble fiber.

Carrots provide the powerful antioxidant phytochemical, Beta-carotene, and other vitamins and minerals. They are high in Vitamin A and carotenoids. Carotenoids are strong antioxidants providing protection against free radicals which broadly degrades a pets health and causes cancer.

Pumpkin seeds have long been valued as a source of the fiber, zinc and vitamin E.

Yucca Schidigera as a natural cactus extract acts to supports anti-inflammatory processes in connective tissues and reduces undesirable indoor odors by inhibiting urease which forms ammonia.

Taurine is essential, as an amino acid. It is associated with growth, eye health, and cardiac health.

Carnitine, an amino acid, acts to increase fat metabolism, lowers cholesterol, triglyceride levels, and promotes endurance. Pureluxe uses 50% vs. the 10% that most pet food companies use; hence, your pet will have more benefit.

The active compound in Turmeric is curcumin which is believed to have a wide range of biological effects including anti-inflammatory, antioxidant, antitumour, antibacterial, and antiviral activities, which indicate potential in clinical medicine.

Natural source of minerals used with idea to help remove toxins and support gastro-upsets in pets by attracting and binding with unwanted wastes.  It is primary component of volcanic ash and is being recognized for many health benefits by holistic veterinarians.

or Fructo-oligo-saccharide is a nutritional supplement that comes from plants and its major benefit in pet food is in the form of a pre-biotic.  The purpose is to encourage growth of beneficial bacteria in the large intestine. Combine with a probiotic pets can benefit from a better gut-biome and boosted immunity.

A plant based probiotic designed to survive through the cooking process and proliferate inside the pet’s intestines.  We add 2x the desired Guarantee to ensure the benefits of this powerful micro-nutrient.  When working in conjunction with well cooked starches and added pre-biotics one can expect an excellent gut-biome.

Tapioca starch originates from the root of a cassava plant that is grown in tropical environments. It is used in many applications for human consumption. In our pet food we use it to reduce the plant based protein.

Niacin/Vitamin B3 is also called Nicotinic Acid or Nicotinamide. It is essential for healthy nerves and skin. It is important in the metabolism of carbohydrates, proteins and fats and is important for the proper health of the central nervous and GI systems.

D-Calcium Pantothenate – One of the B vitamins, it acts as a coenzyme in the conversion of amino acids and is important for healthy skin. It also promotes normal growth and development and aids in the release of energy from foods.

Vitamin A is essential for healthy bones, teeth, hair, skin, eyes, and mucous membranes. It is an oil soluble vitamin and is important to the immune system especially for respiratory infections.

Thiamine Mononitrate – Vitamin B1 is essential for the metabolism of carbohydrates and protein. It helps keep mucous membranes healthy, maintains normal function of the nervous system, muscles and heart. Also promotes normal growth and development.

Pyridoxine Hydrochloride/Vitamin B6 is essential for the metabolism of proteins. It acts as a cofactor for the large hydrochloride number of enzymes involved in amino acid and metabolism. It is also involved in the metabolism of the precursor of heme—a compound of blood that helps in the normal function of the brain.

Riboflavin/Vit B2 is important for the digestion of fats and carbohydrates and for healthy skin and coat. Key for normal growth and development.

Vitamin D promotes healthy skin, bone, connective tissue and heart. It is necessary for the proper absorption and utilization of calcium and phosphorus.

Biotin – Also known as Vitamin H, it is active in the metabolism of fats, carbohydrates and protein, and the formation of fatty acids. It promotes normal health of sweat glands, nerve tissue, bone marrow, blood cells, skin, and hair. It is essential for growth and well-being.

Vitamin B12 is a coenzyme in nucleic acid, protein and lipid synthesis. It is necessary for growth. Necessary for normal processing of carbohydrates, protein, and fat in the body.

Folic Acid – A water soluble B-vitamin that plays an important role in various cellular functions.

Ferrous sulfate is a form of the mineral iron that pet food manufacturers include in your dog’s food to support red blood cell formation.

Zinc is an essential mineral important in helping to support healthy skin, hair and mucous membranes. It has antioxidant properties, helps maintain normal taste and sense of smell, helps synthesize DNA and RNA and promotes normal growth and development.

A mineral compound that is commonly used as a calcium supplement.

Manganese is an essential mineral for normal growth and development, aids in carbohydrate metabolism, promotes nerve functions, aids in formation of connective tissue and is involved in the antioxidation process.

Copper promotes normal red blood cell formation, acts as a catalyst in storage and release of iron to form hemoglobin for red blood cells, assists in the production of several enzymes involved in respiration, promotes connective-tissue formation and central nervous system function and promotes normal insulin function.

Iron Chelate is an advanced essential mineral.

Manganese is an essential mineral for normal growth and development, aids in carbohydrate metabolism, promotes nerve functions, aids in formation of connective tissue and is involved in the antioxidation process.

Zinc is an essential mineral important in helping to support healthy skin, hair and mucous membranes.

Copper promotes normal red blood cell formation, acts as a catalyst in storage and release of iron to form hemoglobin for red blood cells, assists in the production of several enzymes involved in respiration, promotes connective-tissue formation and central nervous system function and promotes normal insulin function.

Sodium Selenite is a source of selenium. Selenium is important to healthy muscles and nerves.

Cobalt carbonate is a source of cobalt for vitamin B12 synthesis.

EDTI is a source of iodine, which is a required nutrient.

A mineral compound that is used as a nutritional source of calcium and phosphorus to help with bone health.

A mineral compound that is commonly used as a calcium supplement.

Choline Chloride acts to protect nerve function, maintains fat metabolism, regulates the liver, and aids acid and water balance.

Potassium is critical for a regular heart rhythm, a healthy nervous system. Also, helps maintain stable blood pressure, and correct muscle contraction.

Consuming salt supplies the electrolytes [and essential nutrients] of Sodium and Chlorine. Salt helps to regulate water balance in the body, aid in muscle contraction and nerve transmission and regulate the body’s acid­ balance. It also contains trace minerals associated with animal health.

Probiotics are active dehydrated cultures added to after processing. They are activated on ingesting the food and help to maintain normal bacteria balance in the lower intestine. They aid in digestion and help promote gut health.

Probiotics are active dehydrated cultures added to after processing. They are activated on ingesting the food and help to maintain normal bacteria balance in the lower intestine. They aid in digestion and help promote gut health.

Rosemary Extract is a Natural Preservative.

Dried Aspergillus Oryzae Fermentation Extract

Dried Trichoderma Reesei Fermentation Extract

Dried Aspergillus Niger Fermentation Product

Dried Candida Rugosa Fermentation Extract

Dried Papaya; Dried Pineapple (USA)

Enzymes used to support the Probiotic inclusion in Pureluxe pet food.

Probiotics are active dehydrated cultures added to kibble after processing. They are activated on ingesting the food and help to maintain normal bacteria balance in the lower intestine. They aid in digestion and help promote gut health.