Have you seen the headlines about the recent cat food study?
Have you seen the headlines about the recent cat food study?
After testing 100 top-selling cat foods across 62 brands, researchers found detectable lead in 99% of products, cadmium in 96%, and arsenic in 94%. Even more concerning, 48% of tested foods contained DEHP, a hormone-disrupting plasticizer.
Even though many of these contaminants occur naturally in the environment, their presence was no less concerning. Additionally, an important takeaway from the report was a critical warning to pet parents: “A single test result only reflects one batch of product”. This means that only one batch per food was tested.
Many pet food companies rely on a one-time test or periodic spot-checks to claim their food is safe, leaving pet parents in the dark about batch-to-batch consistency. At PURELUXE, we didn’t wait for a viral study to take contaminants seriously—we built our entire brand around ongoing, verifiable transparency.
With PURELUXE, you never have to rely on a single, outdated test result. Every single batch of PURELUXE Pet Food is tested by an independent laboratory across 20+ safety and quality protocols before it ever reaches your pet’s bowl.
Through our PureProof™ app, we put that ongoing proof directly in your hands:
- Real-Time Batch Verification: Simply scan the UPC and Lot Code on your bag of PURELUXE to see the specific third-party lab report for the food batch in your pantry—not a one-time test or an industry average.
- 7 Critical Quality Categories: Instantly view your batch’s verified results for Heavy Metal Safety, Food Safety & Toxin Testing, Taurine for Heart Health, Omega-3 validation, Natural Preservation, Cook Quality and Nutritional Validation.
Don’t settle for one-time promises when it comes to your cat’s daily nutrition.
Nutrition confirmed. Safety verified. Batch by batch. 🐾
📲 Download the PureProof™ today on the Apple App Store or Google Play, or explore our formulas at pureluxepetfood.com.
