A bowl of kibble is no longer just “sustenance.” It is a daily opportunity to support long-term vitality. As we move away from basic nutrition toward holistic wellness, the spotlight has shifted to bio-active additives—nutritional powerhouses designed to support everything from gut health to joint longevity. At PURELUXE, we believe that high-quality nutrition starts with […]

Every pet is an individual. A high-energy puppy preparing for the show ring has vastly different metabolic requirements than a senior dog managing their weight. Yet, for decades, the pet food industry relied on “all-purpose” formulas that asked pet parents to compromise. True wellness requires a different approach: targeted nutrition. By formulating diets that address […]

As obligate carnivores, cats require specific nutrients—like taurine and high-quality animal proteins—that only animal sources can provide in abundance. PURELUXE Cat Food formulas are engineered to respect this biological necessity, utilizing a sophisticated blend of premium proteins designed to optimize health, from shimmering coats to lean muscle maintenance. The Foundation: Fresh Deboned Turkey and Chicken […]

Metabolic health is the cornerstone of a long, vibrant life for our pets. Just like humans, dogs and cats can face metabolic challenges, including weight gain, decreased energy, and systemic inflammation. To combat these issues, modern pet nutrition is shifting toward “functional medicine” in a bowl—using specific nutrients to optimize how a pet’s body processes […]

The way we shop for our pets has fundamentally shifted. In 2026, convenience isn’t just a luxury—it’s a logistical necessity. Direct-to-Consumer (DTC) dominance has redefined the pet food industry, with nearly 30% of all sales now flowing through digital and subscription channels. For the modern pet parent, the “set it and forget it” model of […]

At PURELUXE, we’ve always believed that pet parents shouldn’t have to settle for marketing fluff. We’ve watched the global landscape closely, and the data is finally catching up to what we’ve known all along: the era of “volume-driven” pet food is over. According to recent industry reports, including new data from the USDA, the world—specifically […]

At PURELUXE, we believe that if you can’t recognize what is going into your pet’s bowl, it shouldn’t be there. The pet food industry is changing, and we are leading the charge by returning to the basics: real, whole-food ingredients that you would feel comfortable seeing on your own dinner table. Why We Prioritize Whole […]

In 2026, the pet food aisle looks different. We have moved past the era of simply avoiding “fillers.” Today, you aren’t just looking for food that sustains life; you are looking for functional nutrition—ingredients that act as preventative medicine to optimize your pet’s longevity and daily performance. The Shift to “Targeted Wellness” For years, the […]

Managing arthritis in dogs requires a multifaceted approach that combines veterinary guidance with intentional lifestyle and nutritional choices. According to insights from the Whole Dog Journal, canine osteoarthritis—the breakdown of joint cartilage—is a leading cause of pain and mobility loss. However, with the right support, your dog can remain active and comfortable well into their […]

Providing the best nutrition for your pets has never been easier. For those who prioritize high-quality ingredients and specialized formulas, PURELUXE Elite Nutrition is a top-tier choice for both dogs and cats. We are excited to highlight that you can find the full range of PURELUXE formulas conveniently at Chewy.com. PURELUXE at Chewy PURELUXE is […]

As pet parents, we are often told to “trust the label.” But at PURELUXE, we believe that trust should be earned through data, not just marketing. While brands provide a “guaranteed analysis” (which is essentially a rough estimate of what should be in the food), we provide the Actual Lab Results for your bag’s specific […]

The biggest transformation in pet nutrition isn’t happening in the field, but in the laboratory. The rise of cultured meat—also known as cultivated or cell-based meat—is poised to fundamentally redefine what our pets eat and how that consumption impacts our planet. Cultured meat offers a groundbreaking solution for the modern pet owner: real, biologically identical […]

For decades, high-quality dry kibble has served as the reliable, nutrient-dense foundation of the modern pet diet. It offers a balanced ratio of proteins, fats, and vitamins in a convenient, shelf-stable format that supports dental health through crunch. However, as our understanding of pet wellness evolves, a new trend is emerging that doesn’t replace the […]

As pet parents, we all want the best for our furry companions: nutritious meals that support their health and happiness. But what if those meals could also be a force for good in the world, specifically in the fight against food waste? Enter “upcycled” ingredients, the rising stars of the pet food industry, transforming what […]

The bond we share with our pets is incredibly special, and ensuring their well-being is a top priority. In recent years, technology has advanced to help us provide even better care, and nowhere is this more evident than in the evolution of smart pet feeders. Moving far beyond simple timers, today’s cutting-edge feeders are integrating […]

The human weight-loss revolution fueled by GLP-1 agonists like Ozempic has sparked a massive question for pet parents: Can my dog or cat get a “miracle shot” to lose weight? With nearly 60% of US pets classified as overweight, the demand is high, but the reality is more “science” than “magic.” Is there an “Ozempic” […]

In the ever-evolving landscape of pet health, a revolutionary concept is gaining significant traction: mimicry supplements. These innovative products are designed to support your pet’s metabolic health by working with their natural bodily processes, offering a proactive approach to common issues like weight management and energy balance. Forget the one-size-fits-all approach; mimicry supplements represent a […]

The humble kibble, a staple in countless pet bowls, is undergoing a quiet revolution. No longer just a convenient source of calories, modern kibble is increasingly being engineered with precision to optimize your pet’s health and eating experience. This isn’t just about ingredients; it’s about the very structure, density, and design of each individual piece […]

In 2026, the biggest conversation in the pet industry isn’t about a new toy or a fancy leash—it’s about the “hormone-mimicking” revolution. As weight-loss medications have transformed human health, a new category of Ozempic-style supplements for dogs has emerged, promising to tackle the pet obesity epidemic without a prescription or an injection. The Science of […]

In 2026, the “back to basics” movement in pet nutrition has evolved into something far more sophisticated than just grain-free kibble. Pet parents are increasingly looking for “biologically appropriate” ingredients that mirror what a canine or feline ancestor would have consumed in the wild. Leading this charge are two ingredients once relegated to the sidelines: […]

The landscape of pet nutrition is undergoing a dynamic transformation, moving beyond the traditional dry kibble model to embrace more versatile and targeted delivery methods. Among the most exciting innovations gaining significant traction are liquid supplements and meal toppers. These convenient, highly bioavailable options are revolutionizing how pet parents can enhance their furry friends’ diets, […]

As our understanding of wellness expands for ourselves, it’s only natural that we seek similar advancements for our beloved canine and feline companions. This quest for enhanced well-being in pets has led to exciting developments in their nutrition, particularly with the integration of adaptogens and nootropics into everyday kibble. These powerful natural compounds, once primarily […]

For years, pet owners focused on the primary ingredients in the bowl—chicken, beef, or grain. But as we move through 2026, the conversation has shifted from what goes into the stomach to what happens inside the gut. “Gut-first” health is the defining trend of the year, treating the digestive system not just as a processing […]

As our pets live longer and our lives become more fast-paced, “mental wellness” has entered the pet food aisle. We are seeing a massive surge in neuro-nutrition—foods specifically designed to support the aging brain and soothe the anxious mind. Fueling the Aging Brain Cognitive Dysfunction Syndrome (CDS) is a growing concern for senior pet owners. […]

The “humanization” of pet food is no longer just a trend; it’s a full-blown revolution. What we eat and what we feed our furry, scaled, and feathered companions are becoming increasingly indistinguishable. This blurring of boundaries reflects a deeper shift in how we view our pets—not just as animals, but as cherished family members deserving […]

Helping your senior dog maintain a healthy weight is one of the most impactful things you can do to ensure they enjoy their golden years. As our companions age, their metabolism slows down, and extra weight can lead to joint pain, heart disease, and decreased mobility. However, weight management is about more than just cutting […]

The theme for dog owners this year is “The Science of Living Longer.” In 2026, we aren’t just feeding dogs; we’re managing their biological data. Biometric & Microbiome-Driven Diets The biggest shift this January is the move toward hyper-personalized nutrition. We are seeing a surge in at-home testing kits that allow owners to swab their […]

For our feline friends, 2026 is the year of “The Hydration Revolution.” Cats have historically been the “neglected” demographic in pet tech, but this year, they are the center of attention. The Death of the Dry-Only Diet While kibble still exists, 2026 marks a massive industry pivot toward “High-Moisture Hybrid Feeding.” The latest research has […]

As the clock strikes midnight and we jot down our goals for a “new me,” it’s the perfect time to look at the four-legged family members snoozing on the rug. Our pets don’t know what a calendar is, but they certainly know when they feel healthier, more engaged, and more loved. If you’re looking to […]

Imagine if giving your dog a reward actually helped save a coral reef or restore a major river system. It sounds too good to be true, but a fascinating new trend in sustainable pet food is making “conservation through consumption” a reality. The secret ingredient? Invasive species. We all know the story: non-native species are […]

Walk down any grocery aisle in October, and you are bombarded with “Pumpkin Spice” everything. Come December, it’s peppermint and roast turkey. For years, we’ve indulged in these seasonal flavor rituals while our pets stuck to the same brown kibble day in and day out. But the tide is turning. The latest explosion in the […]

A food allergy occurs when the immune system mistakes a harmless substance (the allergen) for a threat, causing inflammation that manifests as skin irritation or digestive upset. The most common allergens are animal proteins, particularly beef and chicken. Sensitivities to other proteins, grains (wheat, corn), soy, and dairy (due to lactose) can also occur. Choosing […]

As our beloved pets move into their senior years, maintaining their cognitive function becomes just as important as supporting their joints and organs. Just like in humans, the brain of an aging dog or cat can begin to experience decline, which may manifest as confusion, altered sleep cycles, reduced responsiveness, or separation anxiety. Fortunately, the […]

The pet population is facing an increasing challenge with obesity, a condition that dramatically reduces lifespan and quality of life by contributing to joint problems, heart disease, and diabetes. The nutritional industry is responding with a new generation of formulas that go beyond simple calorie restriction, focusing instead on metabolic health and the preservation of […]

Are you cooking for your canine best friend? While the intentions are wonderful, new research suggests that your dog’s homemade meals might be missing critical nutrients—a lot of them. A massive study by the Dog Aging Project, analyzing 1,726 homemade dog food formulations, delivered a concerning finding: 94% of the diets failed to meet the […]

Thanksgiving is a time for family, food, and gratitude—and that includes our furry friends! While we gather around the feast, it’s natural to want to share the joy with our dogs and cats. However, many traditional Thanksgiving dishes can be harmful to pets. Here’s how to let them safely enjoy the festivities: Safe Sips & […]

Tired of seeing your furry friend turn up their nose at their daily kibble? Or perhaps you’re looking for an easy way to boost their health and happiness? Enter the wonderful world of meal toppers and functional sprinkles – the ultimate game-changers for your dog’s bowl! These ingenious additions are much more than just a […]

The $207 billion global pet care market is undergoing a fundamental change, with cat food emerging as the fastest-growing category! New data reveals that cat food recorded a remarkable 6% compound annual growth rate (CAGR) between 2020 and 2025. For perspective, dog food grew at a slower 3.8% CAGR during the same period. This trend […]

The world of canine nutrition is evolving rapidly, moving towards diets that are more tailored, functional, and planet-friendly. Pet owners are increasingly focused on ingredient quality and transparency, driving significant shifts in product development. The Rise of Individualized Nutrition A one-size-fits-all approach is becoming a thing of the past. Advances in nutritional science and a […]

Feline nutrition continues to see innovation focused on the cat’s unique biological needs, particularly their reliance on meat protein and a tendency toward low water intake. Owners are seeking premium, less-processed options with clear health benefits. Prioritizing Hydration Given a cat’s instinctual low thirst drive, hydration is a paramount concern. New developments aim to increase […]

Dog owners, get ready for some exciting developments in canine nutrition! This week, the spotlight is on personalized meal solutions and sustainable protein sources for our four-legged friends. Gone are the days of one-size-fits-all kibble. We’re seeing a significant surge in companies offering tailored meal plans based on your dog’s specific needs – think age, […]

Cat parents, ever wonder what’s simmering in the world of feline dining? This week, the cat food scene is all about advanced digestive health solutions and a renewed focus on species-appropriate moisture-rich diets. One of the most talked-about innovations focuses on specialized formulas designed to tackle common feline issues, particularly those related to allergies and […]

The world of dog food is constantly evolving, driven by pet parents who demand nothing less than the best for their furry family members. The biggest push right now centers on enhanced safety protocols and the movement toward personalized, functional diets for dogs of all life stages. 🚨 Prioritizing Product Safety Recent events have put […]

For our feline friends, the conversation in nutrition is dominated by two crucial topics: the necessity of moisture-rich diets and the integration of holistic, multi-functional ingredients to support a long, healthy life. 💧 The Moisture Mission Cats are naturally poor drinkers, making food-based hydration essential for their long-term wellness. This has solidified the market’s pivot […]

As pet parents, we want the best for our furry friends. This often leads us down the path of scrutinizing ingredient lists and exploring buzzwords like “organic.” But what does “organic” really mean in pet food, and is it genuinely better? Let’s break down the pros and cons. What Does “Organic” Mean for Pet Food? […]

When you scan a dog food label, one of the first things that often catches your eye are ingredients like “deboned chicken,” “salmon,” or “beef.” These whole meat, poultry, or fish sources are more than just buzzwords; they represent the foundation of a biologically appropriate diet for our canine companions. Dogs, by nature, are carnivores, […]

For cat owners dealing with food sensitivities or allergies, mealtimes can often be a source of frustration and discomfort for their feline friends. Traditional allergy management often involves novel protein diets – introducing a protein source your cat has never encountered before. However, sometimes even novel proteins aren’t enough, or a suitable novel option is […]

Just like humans, our furry companions can benefit immensely from specialized diets designed to address specific health conditions. Gone are the days of a one-size-fits-all approach to pet food! Today, therapeutic and condition-specific formulas offer targeted nutritional support for dogs and cats facing various challenges. What are they? These veterinary-exclusive or specialized retail diets are […]

Our pets aren’t immune to the challenges of aging or the stresses of daily life. Just like us, they can experience cognitive decline and anxiety. The good news? Specialized pet foods are emerging to offer nutritional support for their minds and moods! Cognitive Support: Keeping Minds Sharp As pets age, their brains can undergo changes […]

Just like us, a healthy gut is central to a pet’s overall well-being. It’s not just about digestion anymore; a balanced microbiome plays a crucial role in immunity, mood, and even skin health. This understanding is revolutionizing the pet food aisle, with a strong focus on ingredients that support canine and feline digestive systems. You’re […]

When it comes to pet food, what are pet parents really willing to pay for? A recent survey sheds light on the value pet parents place on sustainability, and the results might surprise you. While sustainability is a hot topic, the survey reveals that for many consumers, it’s not a primary driver of purchasing decisions—at […]

In a world where pets are cherished family members, the pet food industry is focusing on the unique nutritional needs of senior dogs and cats. As pets live longer, their dietary requirements change, and the industry is responding with targeted, functional food formulations. The Changing Nutritional Needs of Senior Pets As pets age, their bodies […]

Recent news highlights the importance of regulatory compliance for pet supplements. A federal agency has issued warnings to several companies that market products containing certain compounds derived from plants, as well as mushroom-based supplements for pets. The agency found that these companies were making therapeutic claims about their products, such as the ability to treat, […]

In our fast-paced world, dogs are family. This has driven a tech revolution in pet care, with smart feeders and health trackers leading the way. These gadgets offer more than convenience; they provide insights that empower us to be more proactive about our dog’s well-being. Smart Feeders: Precision and Peace of Mind Smart feeders are […]

A cat in California was tragically euthanized after becoming infected with H5N1 bird flu, an event traced back to contaminated raw cat food. Health officials have warned pet owners about the risks, as tests on the pet food confirmed the presence of the same viral strain found in the cat. The company responsible for the […]

The quest for healthier, happier pets has led us to scrutinize what goes into their bowls more than ever before. Beyond nutritional content, a growing number of pet parents are now asking a crucial question: Where does my pet’s food come from? This shift highlights the rising importance of ethical sourcing in the pet food […]

Caring for your furry best friend is a top priority, and that includes making sure they get the veterinary care they need. Even if your dog seems perfectly healthy, routine checkups are a vital part of preventative care that can lead to a longer, happier life. So, how often should you really take your dog […]

Have you ever wondered if your dog can handle a little heat? While it might be tempting to share a spicy snack, it’s a topic worth considering carefully. The answer isn’t as simple as a yes or no, but it’s crucial for your pet’s health. The sensation of “spiciness” in humans isn’t a taste at […]

The world of pet nutrition is rapidly evolving, with a new generation of pet owners who are as concerned about what their furry friends eat as they are about their own diets. This has created a new landscape where “superfood” trends once limited to humans are now quickly making their way into pet food bowls. […]

Just like us, our furry friends can benefit from the nutritional punch of superfoods! These nutrient-dense ingredients are popping up more and more in high-quality dog foods, offering a natural way to boost their health and vitality. Think of ingredients like blueberries, packed with antioxidants to support brain health and fight inflammation. Or kale, a […]

For years, the sound of shaking kibble has been synonymous with mealtime for countless cats. This convenient, dry food has long been a staple in many households. However, as pet owners become increasingly informed about nutrition and ingredient quality, a new trend is emerging in the feline food aisle: minimally processed kibble. Just as humans […]

When the infamous “stomach bug” sweeps through your household, it’s natural to worry about every family member—including the four-legged ones. Norovirus is a common cause of gastrointestinal distress in humans, but can our canine companions get it too? The answer is more complex than a simple yes or no, but recent research sheds light on […]

The feline friend has officially reached peak popularity. With cat ownership hitting an all-time high of 49 million households in 2024, the pet food industry is at a crossroads. This 23% surge in just a few years, driven primarily by Gen Z and Millennial pet parents, presents a massive opportunity. Yet, a recent survey by […]

The line between “pet owner” and “pet parent” has officially blurred. What was once a trend has now solidified into a new standard of care, reflecting a profound shift in how we view our animal companions. In 2025, pets are not just animals we own; they are integral, cherished members of the family, and their […]

Peanut butter is a classic treat for dogs. It’s perfect for stuffing into puzzle toys, masking the taste of medication, or just as a special reward. But not all peanut butters are created equal, and some can even be dangerous for our furry friends. Here’s what you need to know to choose a safe and […]

As devoted pet parents, we want what’s best for our companions. But have you ever considered the environmental paw-print of their dinner? Traditional pet food, heavily reliant on livestock farming, consumes immense amounts of land, water, and energy, contributing significantly to greenhouse gas emissions. The good news for 2025 is that feeding your pet sustainably […]

A significant piece of legislation is currently stirring debate among pet owners, veterinarians, and manufacturers: the Pet Food Uniform Regulatory Reform Act of 2025, or “PURR Act.” This proposed bill aims to fundamentally change how pet food is labeled and regulated across the United States, and its potential impact is a hot topic in the […]

Say goodbye to generic kibble! Exciting new at-home testing kits are emerging, allowing you to peek into your pet’s health like never before. These innovative tools analyze everything from basic health markers to the intricate world of their gut microbiome. Imagine getting personalized food recommendations based on YOUR pet’s unique needs, potentially preventing health issues […]

The buzz around raw diets for dogs continues to grow, with proponents suggesting they’re a more “natural” and nutritious option. But before you ditch the kibble, let’s chew on the facts. What is a Raw Diet? A raw diet for dogs typically involves uncooked meat, bones, organs, and sometimes fruits and vegetables. The idea is […]

Ever turned your back for a second only to find your dog chomping on something they shouldn’t? You’re not alone! Dogs are curious creatures, and their mouths are their primary way of exploring the world. While sometimes it’s just a sock, other times it can be truly alarming. The Whole Dog Journal recently tackled this […]

Ever caught your dog seemingly licking “nothing” from the air? It’s a common, yet often perplexing, canine behavior. According to the Whole Dog Journal, air licking isn’t always mysterious; it has various possible explanations, both behavioral and medical. Decoding the Licks: Communication & Emotion: Sometimes, air licking is a form of appeasement, especially if your […]

Is your beloved dog carrying a few extra pounds? You’re not alone. Canine obesity is a growing concern, but the good news is that specialized kibble can be a fantastic tool in helping your furry friend shed those unnecessary pounds and maintain a healthy weight. Weight management kibble is specifically formulated with a few key […]

We all want our dogs to be happy, not just healthy. While good nutrition is fundamental to physical health, an emerging area in canine wellness is the link between diet and emotional well-being. Yes, the right kibble can play a surprising role in supporting your dog’s mood! Specialized kibble formulas designed to promote emotional balance […]

Kibble, the cornerstone of many pets’ diets, has evolved far beyond basic sustenance. Today’s formulas frequently incorporate “functional additives” – ingredients designed to provide benefits beyond core nutrition, targeting specific aspects of a dog or cat’s health. One of the most prominent areas of focus is gut health. You’ll often see ingredients like prebiotics and […]

Boredom can lead to mischief for our furry friends. Here are five fantastic ways to keep your dog mentally stimulated and entertained, even indoors: Puzzle Toys: Challenge their brains! Rotate 2-3 different puzzle toys to keep things fresh and prevent boredom. Lick Mats & Stuffable Toys: For up to an hour of calming engagement, try […]

Forget generic pet food! The future of Fido’s dinner bowl is highly personalized, thanks to advancements in AI and genetic testing. Pet parents can now provide nutrition precisely formulated for their furry friends’ unique needs, moving beyond a one-size-fits-all approach. Genetic testing, once a niche curiosity, is revealing a pet’s predispositions to certain health conditions, […]

Ever wonder why your usually calm canine is suddenly pacing, acting “drunk,” or just plain weird? Our beloved dogs can exhibit strange behaviors for various reasons, from simple anxiety to serious medical conditions. Ignoring these shifts isn’t an option; they could signal anything from a minor discomfort to an emergency. What to Watch For: Pacing: […]

Gone are the days of “one-size-fits-all” pet food! As pet parents, we crave personalized nutrition, and advanced technologies are making it a reality. Imagine a world where your furry friend’s meal is perfectly formulated for theirunique needs. One exciting innovation? AI-assisted LiDAR scans. LiDAR (Light Detection and Ranging) uses pulsed lasers to measure distances and […]

Pet treats have come a long way from just being simple rewards or training aids. Today, the pet food industry is innovating, transforming those beloved chews and biscuits into powerful, targeted health boosters. This exciting trend means pet parents can now address common ailments in a way their furry friends will actually enjoy. Imagine offering […]

Do you ever wonder if one-size-fits-all truly applies to your furry friend’s food? The rise of breed-specific kibble suggests otherwise. These formulas recognize that different breeds often have unique nutritional needs. For instance, large and giant breeds may benefit from kibble formulated with controlled calcium and phosphorus levels, plus joint-supporting ingredients, to aid healthy skeletal […]

Is your feline friend constantly scratching or experiencing digestive upset? Food allergies could be the culprit. Selecting the right kibble is crucial for managing these sensitivities. Look for “limited ingredient diets.” These formulas reduce the number of potential allergens by featuring a single animal protein source and a minimal number of other ingredients. Novel proteins, […]

Forget the same old fish and chicken! The world of cat kibble is getting a serious upgrade with exciting new flavors and textures designed to tantalize even the pickiest feline palates. Think beyond the usual: savory duck, rich venison, even delicate quail are appearing in dry food formulas. These novel proteins offer a wider range […]

Being a dog parent is tail-waggingly wonderful, but it comes with its share of worries! What keeps us up at night? Here are a few top concerns echoing in dog-loving households: Health Headaches: From mysterious limps to tummy troubles, our furry friends can’t always tell us what’s wrong. Unexpected vet bills and the fear of […]

Pet parents are increasingly seeking food that not only nourishes their pets but also provides additional health benefits. This has led to a surge in pet food containing functional ingredients. These ingredients offer specific health advantages beyond basic nutrition. Probiotics: Support gut health and digestion. Turmeric: Known for its anti-inflammatory properties. Chia Seeds: A good […]

Sustainability is becoming a key factor for pet parents when choosing pet food. This is driving a demand for eco-friendly packaging options. Manufacturers are responding by offering innovative solutions. Compostable Materials: Packaging that breaks down naturally, reducing waste. Recyclable Materials: Packaging made from materials that can be recycled. Minimalist Design: Reducing the amount of packaging […]

As our furry friends age or face dental sensitivities, mealtime can become a challenge. Choosing the right kibble is crucial for their comfort and continued health. So, what makes a kibble good for senior dogs or those with sensitive teeth? Look for kibble that is smaller and easier to chew. Some formulas are specifically designed […]

As pet parents, we strive to provide the best for our beloved dogs and cats. But have you ever considered the environmental paw-print of their food? The production of traditional pet food ingredients can have significant impacts. Thankfully, a wave of innovation is bringing more sustainable options to our pets’ bowls. Let’s explore some exciting […]

The landscape of feline nutrition is undergoing a significant transformation, marked by a noticeable upswing in the demand and availability of premium dry cat food, commonly known as kibble. This surge reflects a growing understanding among cat owners about the specific dietary needs of their feline companions and a willingness to invest more in their […]

Sustainable pet food is gaining traction! Owners increasingly seek eco-friendly options, focusing on how ingredients are sourced. This includes using alternative proteins like insect meal, which requires less land and water than traditional livestock. Upcycled ingredients, like spent brewers’ grains, reduce food waste. Ethically raised and sourced animal proteins are also a priority. Sustainable seafood […]

The pet food aisle is no longer just about bags and cans! We’re seeing a surge in innovative product categories catering to increasingly discerning pet parents. Think beyond the bowl: freshly prepared, superior meals delivered to your door offer convenience and high-quality ingredients. Freeze-dried options provide the benefits of fresh food in a shelf-stable format. […]

For years, pet owners focused primarily on protein content and calorie counts when choosing their furry companions’ food. But a growing understanding of the intricate connection between the gut and overall well-being is shifting priorities. Now, a new wave of dog and cat kibbles is placing gut health squarely in the spotlight, aiming to nourish […]

Does your furry friend have itchy skin or a sensitive tummy? A limited ingredient diet (LID) might be the answer. These diets simplify mealtime, focusing on a minimal number of ingredients, often a single protein source and a single carbohydrate. Why go limited? LIDs help identify food allergies or intolerances. By eliminating common allergens like […]

Looking for a protein boost for your furry friend? Salmon might be the answer! This oily fish packs a nutritional punch, offering several benefits when included in dog food. Firstly, salmon is rich in omega-3 fatty acids, specifically EPA and DHA. These are crucial for healthy skin and a shiny coat, and can even help […]

Our feline friends are notorious for their finicky palates and independent spirits, but their urinary tract health is something we, as responsible pet owners, need to take seriously. Cats, especially males, are prone to urinary tract issues, and diet plays a crucial role in prevention and management. While wet food is often touted as the […]

Hairballs: a common feline woe! Thankfully, certain dry kibble types can help minimize these hairy nuisances. Fiber is Key: Look for kibble with increased fiber content. Fiber helps move hair through the digestive tract, preventing clumps. Check ingredient lists for cellulose, beet pulp, or psyllium husk. High-Quality Protein: Strong skin and a healthy coat mean […]

For years, pet owners have trusted that the food they scoop into their furry companions’ bowls is nutritious and safe. But in an era of heightened consumer awareness, a growing demand for transparency is reshaping the pet food landscape. Some companies are stepping up, embracing a new level of openness through comprehensive transparency reports. These […]

As our furry friends age, joint health becomes a top priority. Luckily, certain dry pet food ingredients can make a real difference! Look for foods rich in: Glucosamine & Chondroitin: These natural compounds support cartilage health, crucial for smooth joint function. Omega-3 Fatty Acids: Found in fish oil, these reduce inflammation, easing joint pain. Antioxidants: […]

Want healthier kibble for your furry friend? Here’s how: Read the Ingredient List: Look for whole meats (chicken, beef, fish) as the first ingredients, not “meat meal” or by-products. Avoid artificial colors, flavors, and preservatives (BHA, BHT). “Limited Ingredient” is Key: These formulas minimize allergens and often focus on simple, whole foods. Check for Whole […]

Want to support your cat’s health? Consider antioxidant-rich kibble! These nutrients fight free radicals, potentially boosting immunity and slowing aging. How to find it: Read the Label: Look for ingredients like vitamin E, vitamin C, and beta-carotene. Check for Specific Ingredients: Berries, leafy greens, and fish oils are natural antioxidant sources. Consider “Life Stage” Formulas: […]

Homemade dog food can be a tempting option for pet owners who want to provide their furry friends with the healthiest possible diet. However, it is important to be aware of the potential dangers of homemade dog food. One of the main dangers of homemade dog food is that it may not be nutritionally balanced. […]

Grain-free pet food is booming, but what’s the buzz? For some pets, it offers real benefits. Allergy Relief: Grains can trigger allergies in sensitive pets, causing itchy skin or digestive upset. Grain-free options can minimize these reactions. Easier Digestion: Some pets struggle to digest grains. Removing them can lead to better nutrient absorption and fewer […]

Urinary tract issues are a common feline concern. Choosing the right dry food can make a big difference! Look for these key features: High Moisture Encouragement: While dry food is inherently low in moisture, formulas designed for urinary health often have added ingredients that encourage your cat to drink more water. Controlled Mineral Levels: Excessive […]

Does your dog scratch endlessly? Food allergies could be the culprit! Here’s what to look for: Limited Ingredient Diets (LID): Fewer ingredients mean fewer potential allergens. Look for novel proteins like venison or fish. Hydrolyzed Protein: These proteins are broken down, making them less likely to trigger an allergic reaction. Omega-3 Fatty Acids: These healthy […]

Cats aren’t known for their love of water. This can lead to dehydration, a serious health concern. But clever pet food manufacturers are finding ways to sneak more moisture into our feline friends’ diets, even through dry food! The secret? Palatability. If a cat loves the taste and texture of their kibble, they’re more likely […]

Gen Z is known for their passion for sustainability, and that extends to their furry friends’ bowls. This generation is increasingly aware of the environmental impact of pet food production and is demanding change. What are their concerns? Everything from ingredient sourcing to packaging. They’re questioning: Where does the protein come from? Is it sustainably […]

A healthy gut is essential for a happy and healthy cat! Just like their canine counterparts, cats need the right nutrients for optimal digestion. Here’s what to look for in a dry cat food that supports gut health: Protein Powerhouse: Cats are obligate carnivores, so a high-quality protein source is crucial. Look for foods where […]

A healthy gut is key to a happy dog! Just like us, dogs need the right balance of nutrients to keep their digestive systems running smoothly. Here’s what to look for in a dry dog food that supports gut health: Fiber is your friend: Look for foods with beet pulp, pumpkin, or other fiber sources. […]

We all want the best for our furry friends, and that starts with their diet. While raw diets have gained popularity, minimally processed kibble offers a convenient alternative without sacrificing nutritional value.  It’s also often safer than raw diets.  But what exactly is minimally processed kibble? It’s kibble where the ingredients undergo less intense processing, […]

Our feline friends can be picky eaters, but their nutritional needs are serious business. Kibble offers convenience, but did you know certain formulas can address specific health concerns? Let’s explore a few: Sensitive Stomach Support: Cats with digestion issues often benefit from kibble with highly digestible proteins like hydrolyzed or novel protein sources. Look for […]

Cats are masters at hiding discomfort. This makes spotting chronic diseases like kidney disease, diabetes, and arthritis tricky. But, your cat’s diet can play a huge role in mitigating these risks. Kidney Disease: Sadly, this is common in older cats. Look for food lower in phosphorus and protein to lessen the kidneys’ workload. Diabetes: Just […]

Just like humans, our canine companions can suffer from chronic diseases like arthritis, diabetes, and kidney issues. While a cure isn’t always possible, the right diet can play a huge role in managing these conditions and improving your dog’s quality of life. Understanding the Link Between Diet and Disease Certain ingredients can either aggravate or […]

Cats are obligate carnivores. This means their bodies are designed to thrive on animal protein. That’s why the first ingredient in your cat’s food should always be a high-quality, named animal protein, like chicken, turkey, or fish. Why is this so important? Essential Amino Acids: Animal protein provides essential amino acids, like taurine, that cats […]

Our furry friends bring joy at every stage, but senior years need special care. Just like us, aging pets have changing nutritional needs. Senior-specific dog and cat foods are formulated to address these changes. What makes these formulas different? They often have: Lower Calories: Older pets are less active, so they need fewer calories to […]

A cat’s coat is a reflection of their health. Dull, dry fur can signal dietary deficiencies. Want a cat that gleams? Focus on these food elements: Omega-3 Fatty Acids: Found in fish oil (salmon, tuna), these reduce inflammation and support skin cell health. Look for foods with added omega-3s. Animal Protein: Cats are carnivores! Meat […]

Just like humans, cats can suffer from dental issues. A healthy mouth leads to a happier, longer life. Let’s dive into the world of dental-friendly cat food and treats. Food for Thought Dry Food: The chewing action of dry kibble helps scrub teeth and reduce plaque buildup. Look for kibble with a hard, crunchy texture. […]

Vegan dog food is trending! But is it right for your pup? Pros: Eco-Friendly: Lower carbon footprint than meat-based diets. Allergy Relief: Can help dogs with meat protein sensitivities. Potentially Healthy: Some studies link it to lower cholesterol. Cons: Nutrient Balance: Tricky to get right. Dogs need specific nutrients usually found in meat. Deficiencies can […]

Did you know the right dog food can boost your pup’s brainpower? Just like us, dogs need specific nutrients for optimal cognitive function, especially as they age. Brain-Boosting Ingredients: Omega-3s (DHA/EPA): Found in fish oil, these are crucial for brain development and function. They can improve memory and learning. Antioxidants: Vitamins E & C, and […]

Forget boring kibble! 2025 is all about personalized nutrition for your pup. Here’s the scoop: Gut Health is Hot: Probiotics and prebiotics are taking center stage, promoting healthy digestion and overall well-being. Sustainable Bites: Eco-conscious pet parents rejoice! Insect-based and plant-powered proteins are on the rise. Personalized Plates: Customized diets based on your dog’s breed, […]

The new year is almost here, and with it comes exciting new trends in cat food! Here’s the scoop on what’s hot in feline fine dining for 2025: Personalized Nutrition: Move over, one-size-fits-all kibble! Customized diets based on your cat’s breed, age, and health needs are taking center stage. Sustainable Sources: Eco-conscious cat parents rejoice! […]

The holidays are a time for joy, family, and togetherness. And that includes our beloved furry family members! While we humans revel in the festivities, it’s important to ensure our dogs and cats also have a safe and enjoyable holiday season. Deck the Halls with Care: Festive decorations can be intriguing for our furry companions. […]

Watching our dogs age can be tough, but we can take steps to support their golden years. While we can’t stop time, we canmitigate the effects of aging. Key Strategies: Regular Vet Checkups: Early detection of health issues is crucial. Moderate Exercise: Gentle walks and playtime keep joints mobile. Mental Stimulation: Puzzle toys and training […]

Picky eating is a common feline frustration. Finding a dry food your cat enjoys can feel like a mission. Here’s a quick guide: Why the Fuss? Cats are creatures of habit. Changes in food texture, shape, or smell can trigger rejection. What to Look For: High Meat Content: Cats are obligate carnivores. Prioritize formulas with […]

Your dog’s gut health impacts their overall well-being. Did you know their digestive system is linked to immunity and even mood? So, what can you feed your furry friend to keep their tummy happy? Look for these gut-friendly ingredients: Prebiotics: Like fiber for us, these nourish good bacteria in the gut. Think chicory root, beet […]

Just like people, different dog and cat breeds have unique needs. Breed-specific formulas address these variations, offering targeted nutrition for optimal health. What makes them different? Size and Jaw Shape: Kibble size and shape can vary to suit different mouths, from a tiny Chihuahua to a giant Great Dane. Digestive Needs: Some breeds are prone […]

Tired of constantly shooing your furry friend off the couch? It’s time to establish some boundaries. Here’s a guide to help you train your dog to stay off the furniture. Understanding the Root Cause Before we dive into training, it’s important to understand why your dog might be jumping on the furniture. Is it boredom, […]

Bringing home a new dog can be an exciting time, but it can also be a stressful experience, especially if you have a resident dog who might feel a bit jealous. Here’s a guide to help you introduce your new furry friend to your existing canine companion smoothly. Before the Introduction Prepare Your Home: Set […]

Interactive food dispensing toys are more than just a fun way to feed your pet; they’re a fantastic tool for mental and physical stimulation. These toys encourage your pet to work for their food, promoting healthy behaviors and keeping them entertained for hours. Why Interactive Food Dispensers? Mental Stimulation: These toys challenge your pet’s mind, […]

DNA testing has revolutionized the way we understand our own genetic makeup. Now, this technology is being applied to our furry friends to provide personalized dietary recommendations. By analyzing a pet’s DNA, we can gain insights into their unique nutritional needs, sensitivities, and breed-specific predispositions. How Does It Work? DNA testing for pets involves collecting […]

Lentils, a humble legume, are packed with essential nutrients that can benefit your furry friends. Here’s why you should consider incorporating lentil-based foods into your pet’s diet: Nutritional Powerhouse Protein: Lentils are a great plant-based protein source, making them ideal for pets with meat allergies or sensitivities. Fiber: The high fiber content in lentils promotes […]

Dreaming of a furry friend but living in an apartment? Fear not! With a little planning and consideration, apartment life can be a paw-sitively wonderful experience for both you and your canine companion. Here’s a guide to help you navigate the ins and outs of dog ownership in a compact space. Choosing the Right Breed […]

Why is Taurine Important for Cats? Taurine, an amino acid, is an essential nutrient for cats. Unlike dogs, cats cannot synthesize taurine on their own, so it must be obtained from their diet. This makes it crucial to ensure that your feline friend’s food contains adequate amounts of this vital nutrient. The Benefits of Taurine […]

The quality of pet food packaging plays a crucial role in preserving the freshness, flavor, and nutritional value of your pet’s meals. Innovative packaging solutions are constantly emerging to ensure that your pet’s food stays fresh, safe, and appealing. Key Benefits of Innovative Pet Food Packaging Preservation of Freshness: Advanced packaging techniques, such as airtight […]

When it comes to our furry companions, we often focus on extending their lifespan. While longevity is certainly a goal, a more holistic approach involves prioritizing their health span. This concept emphasizes the quality of life, ensuring our pets are not just living longer, but living well. What is Health Span? Health span refers to […]

A healthy, happy dog often starts with a healthy mouth. While regular dental cleanings are essential, the food we feed our furry friends plays a significant role in maintaining oral hygiene. Let’s delve into how specific dog food ingredients can contribute to a brighter smile for your canine companion. Key Ingredients for Dental Health Fiber-Rich […]

Antioxidants are essential nutrients that play a crucial role in protecting our bodies from damage caused by harmful free radicals. Similarly, they are vital for maintaining optimal health in our furry companions. By incorporating antioxidant-rich foods into your dog’s diet, you can help bolster their immune system, slow down the aging process, and reduce the […]

Antioxidants are powerful compounds that help protect your cat’s cells from damage caused by harmful free radicals. These free radicals are unstable molecules produced during normal metabolic processes, but they can also be generated by environmental factors like pollution and exposure to toxins. Why Are Antioxidants Important for Cats? Cellular Protection: Antioxidants neutralize free radicals, […]

Mental health isn’t just a human concern. Just like humans, dogs and cats can experience stress, anxiety, and depression. Recognizing and addressing these issues can significantly improve your pet’s quality of life. Here’s a guide to help you support your furry friend’s mental well-being. Understanding Your Pet’s Needs Dogs: Dogs are social creatures that thrive […]

Dog poisoning is a serious health concern that can have devastating consequences. Knowing the common causes of poisoning and taking preventive measures can help protect your furry friend. Common Causes of Dog Poisoning Human medications: Over-the-counter and prescription medications can be toxic to dogs, even in small amounts. Household chemicals: Cleaning products, pesticides, and fertilizers […]

Halloween is a fun time for both humans and pets. Here are some ways to celebrate with your furry friends: Dress them up: Halloween is the perfect time to dress up your dog or cat in a costume. There are many creative options available, from classic characters to funny outfits. Just make sure the costume […]

Determining whether your dog is playing or fighting can be tricky, especially for new pet owners. While both behaviors involve physical contact, there are distinct cues that can help you differentiate between playful nips and aggressive bites. Playful Nips Playful nips are typically gentle and accompanied by other playful behaviors. Here are some signs that […]

When it comes to choosing the best food for your furry friend, it’s essential to prioritize their health and well-being. One crucial factor to consider is the certification of the pet food you’re buying. The Association of American Feed Control Officials (AAFCO) is a non-profit organization that sets nutritional standards for animal feed, including pet […]

Ensuring your pet’s food remains fresh and nutritious is essential for their overall health and well-being. Proper storage can help prevent spoilage, maintain flavor, and protect against harmful bacteria. Here are some effective long-lasting storage options for pet food: Airtight Containers: Benefits: Keeps food fresh, prevents moisture and pests from entering, and helps maintain flavor. […]

Meal toppers and treats can be a great way to add variety and excitement to your pet’s meals. However, it’s important to choose the right options and use them in moderation. Positives of Meal Toppers and Treats: Increased appetite: Meal toppers can help entice picky eaters or pets who are experiencing appetite loss. Reward and […]

Are you tired of running out of pet food at the most inconvenient times? Do you wish there was a more convenient and affordable way to feed your furry friend? Pet food subscription services offer a hassle-free solution that can save you time and money. The Benefits of Pet Food Subscriptions Convenience: One of the […]

CBD oil, derived from the cannabis plant, has gained significant popularity in recent years for its potential health benefits in humans. As a result, many pet owners are exploring its use for their furry friends. While CBD oil has shown promise in addressing various health issues in pets, it’s essential to approach its use with […]

Taurine, an amino acid naturally found in the human and animal body, plays a crucial role in various physiological functions. While the body can produce some taurine, it’s often necessary to obtain it through dietary sources. For pets, taurine is particularly essential for heart health, vision, and overall well-being. Taurine as a Supplement for Pets […]

The pet food industry is undergoing a significant transformation, with a growing interest in sustainable and ethical protein sources. Two prominent trends emerging in recent years are insect-based and plant-based pet food. These alternatives offer a departure from traditional meat-centric diets, promising a range of benefits for both pets and the environment. Insect-Based Pet Food […]

The foods we feed our pets play a crucial role in their overall health and well-being. While genetics and environmental factors also contribute to disease risk, a pet’s diet can significantly influence their susceptibility to chronic conditions. Understanding how pet food can affect chronic diseases is essential for making informed choices and ensuring a long […]

The feline food market has undergone a significant transformation in recent years, driven by a growing demand for higher quality standards. Cat parents are increasingly aware of the crucial role nutrition plays in their pets’ health and longevity, leading them to seek out premium cat food options. The Shift Towards Quality One of the most […]

As a pet parent, you want the best for your furry friend. This includes providing them with a nutritious and wholesome diet. One crucial factor to consider when choosing pet food is transparency. Knowing what ingredients are in your pet’s food and where they come from is essential for ensuring their overall health and well-being. […]

Antioxidants are compounds that help protect cells from damage caused by free radicals, harmful molecules that can contribute to aging and various health problems. Incorporating antioxidant-rich ingredients into your pet’s diet can provide numerous benefits. Why Are Antioxidants Important for Pets? Immune System Support: Antioxidants can help bolster your pet’s immune system, making them better […]

If your pet is experiencing allergies, it can be challenging to find a food that doesn’t trigger a reaction. Fortunately, there are many allergy-friendly pet food options available today. Common Pet Allergies Some of the most common pet allergies include: Food allergies: Reactions to specific ingredients in pet food. Environmental allergies: Allergies to pollen, dust […]

In today’s world, where convenience often takes precedence, supporting small businesses can make a significant impact. This is especially true in the pet food industry. By choosing to buy from small pet food companies, you’re not just getting a quality product; you’re also contributing to the vitality of local economies and supporting businesses that often […]

Choosing the right food for your pet is crucial to their overall health and well-being. Unfortunately, not all pet food is created equal. Many commercial brands contain low-quality ingredients that can have negative consequences for your pet’s health. What are Low-Quality Ingredients? Low-quality ingredients in pet food can include: Meat By-Products: These are the parts […]

Grain-free and gluten-free pet foods have gained popularity due to potential health benefits. Many pets, like humans, can experience sensitivities or allergies to certain ingredients. Grain-free options often replace grains with alternative carbohydrates like potatoes, sweet potatoes, or peas. Gluten, a protein found in wheat, barley, and rye, can also cause digestive issues in some […]

A common question among pet owners is whether their dog needs supplements in addition to their regular food. The short answer is: it depends. A high-quality dog food should provide most of the essential nutrients your dog needs. However, there are instances where supplementation may be beneficial. When might supplements be necessary? Specific health conditions: […]

A sudden change in your dog’s appetite can be alarming. Several factors could be behind this behavior. Health Issues: Often, a decreased appetite signals an underlying health problem. Dental pain from tooth decay or gum disease can make eating uncomfortable. Gastrointestinal upset, from simple indigestion to more serious conditions like inflammatory bowel disease, can reduce […]

Dogs are incredibly quick learners. Simple commands like “sit” or “stay” can often be picked up in a single training session. Factors influencing learning speed include age, breed, and individual intelligence. Puppies tend to be quicker learners, but older dogs can also pick up new tricks. Positive reinforcement, using treats or praise, is key to […]

Smart feeders are a great way to keep your pet healthy and happy. They can help you to manage your pet’s weight, track their food intake, and even dispense medication. What are Smart Feeders? Smart feeders are electronic devices that allow you to control your pet’s food intake remotely. They can be used to dispense […]

Hairballs are a common problem for longhair cats. These unsightly clumps of fur can cause discomfort and even vomiting. While regular grooming helps, the right diet can also make a big difference. PURELUXE Longhair Cat formula is specifically designed to address hairball issues. It contains a unique blend of natural fibers that help to move […]

Limited ingredient pet food is a type of pet food that contains a limited number of ingredients. This type of food is often used for pets with allergies or sensitivities to certain ingredients. Limited ingredient pet food can also be a good choice for pets with digestive problems or other health conditions. What are the […]

As pet owners become more conscious consumers, the demand for ethically sourced pet food is growing. This means considering not just the health of your furry friend but also the welfare of animals involved in the food chain and the sustainability of our planet. What Does Ethically Sourced Mean? Ethically sourced pet food prioritizes animal […]

Gone are the days of generic kibble. Today’s pet parents are treating their furry companions like family, and that means prioritizing their health with high-quality nutrition. One trend leading the charge? Protein-packed pet food. But why the protein power play? Protein is the building block of life, providing essential amino acids that fuel muscles, repair […]

It’s no secret that kittens are adorable balls of fluff with bottomless curiosity and boundless energy. But what they’re fueling all that cuteness with is crucial for their development. That’s why the latest trend in cat food is all about reformulating kitten food to be a purrfect fit for their growing needs. Unlike adult cats, […]

The world of pet care is rapidly evolving, and one of the most exciting advancements is the use of DNA testing to tailor a pet’s diet. Just as human nutrition has benefited from personalized approaches, so too can our furry companions. DNA testing offers a unique opportunity to understand a pet’s genetic makeup, revealing insights […]

The bond between humans and their pets continues to deepen, driving a growing demand for transparency in the pet food industry. More than ever, pet parents are scrutinizing ingredient lists, seeking clarity and assurance about what they’re feeding their furry companions. This surge in awareness is fueled by a desire to prioritize pet health and […]

Our furry companions are no longer just pets – they’re family. And just like for ourselves, pet owners are increasingly looking for high-quality, innovative food options for their furry friends. This shift in pet ownership is driving a wave of exciting trends in pet food manufacturing. Here are a few of the hottest ones: Protein […]

Remember the days when pet food was just a bag of generic kibble? Those days are long gone. Today’s pet food industry is booming, and the reason is simple: our pets are no longer “just pets,” they’re cherished members of the family. This isn’t a passing trend – it’s the bedrock of the modern pet […]

Remember the days when your pet’s dinner was a complete mystery? You might have recognized kibble shapes, but the origin of those ingredients remained fuzzy. Thankfully, those days are fading as pet food manufacturers embrace transparency through traceable ingredients. This trend is driven by a perfect storm of pet parent concern, industry advancements, and a […]

Grain-free cat food has carved a dominant niche in the feline dietary world. But with so many options on the shelf, why do cat parents keep reaching for the grain-free bag? The reasons are rooted in a combination of perceived health benefits, ancestral echoes, and feline sensitivities. The core belief behind grain-free preference centers on […]

Remember the days of sticker shock at the pet food aisle? While pet food inflation isn’t disappearing completely, there’s finally some good news for pet owners. Recent reports, like May 2024 data from an industry source, show a significant slowdown in pet food price increases. From Surge to Slowdown In 2022, pet food inflation reached […]

While familiar names dominate the pet food aisle, smaller companies are quietly making waves. But what makes them stand out? Here’s a look at the potential advantages of choosing smaller pet food brands for your furry friend. Fresh Focus, Niche Ingredients: Large companies often prioritize mass production and affordability. This can sometimes lead to generic […]

The raw pet food trend has taken the pet world by storm, with pet owners drawn to the idea of a more natural diet mimicking a dog or cat’s ancestral meals. However, while raw food offers potential benefits, there’s a growing concern about the risk of contamination. The Allure of Raw Proponents of raw pet […]

Forget fluffy fillers and mystery meat byproducts! Cat food is undergoing a protein revolution, with an emphasis on ingredients that mirror a feline’s natural diet. This trend focuses on species-appropriate protein, ensuring your cat gets the kind of protein their body craves. Ancestral Appetites Cats are obligate carnivores, meaning their bodies are designed to thrive […]

Our beloved canine companions deserve long, healthy lives. That’s why a new trend in dog food is barking mad about promoting canine longevity. These specially formulated foods target specific needs of aging dogs, aiming to keep them happy and active for years to come. Similar to human health trends, canine longevity dog food incorporates ingredients […]

We love our furry companions, and feeding them right is a priority. But did you know your pet’s food choices can impact the planet and animal welfare? Ethical sourcing in pet food is a growing trend that puts a spotlight on responsible practices throughout the supply chain. Here’s what ethical sourcing means: Responsible Ingredient Selection: […]

Forget everything you thought about aloof cats! A recent study published in Scientific Reports challenges the stereotype with some surprising findings about feline playtime. Researchers surveyed over 924 cat owners whose furry companions enjoy a good game of fetch. The biggest takeaway? Most (a whopping 94%) of these fetching felines learned the game entirely by […]

Our furry companions are no longer just “property” in Spain and New York. These regions have recently enacted laws recognizing pets as sentient beings, a move with significant implications for animal welfare. Previously, pets were considered mere possessions under the law. This meant they could be seized as debt collateral or treated as bargaining chips […]

At PURELUXE Pet Food, we’re passionate about providing nutritious meals for your furry companions. But that passion extends beyond the ingredients that go into our food – it reaches the very heart of our manufacturing process. We’re proud to announce that our warehouse in Kansas and our factory in New York State are now powered […]

Omega-3 fatty acids are essential for keeping our furry companions healthy. They play a vital role in many bodily functions, promoting everything from a shiny coat to a sharp mind. As pet owners, we want to ensure our pets get the best nutrition, and that includes an adequate amount of omega-3s. So, how do omega-3s […]

Leaving your dog in someone else’s care can be nerve-wracking. But fear not, there are ways to find a dog sitter or doggy daycare that puts both you and your pup at ease! Know Your Dog: Consider your dog’s personality and needs. High-energy breeds might thrive in a daycare with playtime, while shy pups might […]

Our furry companions deserve the best, and that includes a healthy diet. But with a dizzying array of pet food brands and ingredients, have you ever wondered where those kibbles and canned delights originate? Understanding pet food ingredient sourcing can empower you to make informed choices for your pet’s well-being. Supplier Savvy: Partnering for Quality […]

Happy cat, happy life! Here are some ways to enrich your feline friend’s world: Environmental Enrichment: Scratching Posts: Cats have an instinctual need to scratch. Provide multiple scratching posts in different textures and heights to encourage scratching and save your furniture. Vertical Space: Cats love to climb and perch. Cat trees, shelves, or even strategically […]

Unleash the pampering! Here’s how to spoil your furry friend: Quality Time & Attention: Playtime Extravaganza: Dust off those favorite toys and dedicate an entire play session to chasing, fetching, or swatting at feathery delights. Snuggle Up: Make yourself comfy on the couch and invite your pet for a cuddle session. Brush or gently scratch […]

Guard your furry friend’s kibble with these safety steps: Be a Savvy Shopper: Check for Recalls: Before buying, visit the FDA website or AVMA Recall Watch to confirm the food isn’t part of a recall. Read the Label: Ensure it says “complete and balanced” and lists recognizable ingredients. Research unfamiliar terms. Freshness First: Avoid bulging […]

For years, pet owners have prioritized shiny coats, wagging tails, and playful energy – all signs of a happy and healthy companion. But recently, the conversation around pet wellness has shifted to a hidden hero: the gut. It turns out, a healthy gut – teeming with trillions of bacteria, fungi, and other microbes – is […]

Leaving your furry friend behind, whether for work, vacation, or errands, can cause anxiety. But fear not, pet parents! There’s a world of quality pet care options available to ensure your pet feels safe, loved, and well-cared for in your absence. Know Your Needs: The first step is to identify your specific needs. Are you […]

The future of pet food might be cooked up in a bioreactor. Cultivated pet food, made from real animal cells grown in a lab without harming any animals, is inching closer to reality. This technology mirrors the “clean meat” movement for humans. A small tissue sample is taken from an animal, and scientists multiply those […]

Our beloved pets can leave a surprisingly big environmental pawprint. Here’s how to reduce the carbon footprint of your pet’s food: Power Up Plants: Consider plant-based pet food for pets with suitable dietary needs. Plant protein sources generally have a lower environmental impact than meat. Choose Sustainable Proteins: If your pet needs meat, opt for […]

The world of cat food is brimming with options, and navigating the aisles can be overwhelming for pet parents. Recently, high-protein, grain-free formulas have been grabbing a lot of attention. But what’s behind this trend? Ancestral Appeal Cats are obligate carnivores, meaning their bodies are optimized to thrive on a meat-based diet. In the wild, […]

Just like us, cats have a complex gut microbiome teeming with bacteria, both good and bad. These microscopic residents play a vital role in digestion, immune function, and overall health. So, it’s no surprise that probiotics and prebiotics, superstars in the world of gut health, are finding their way into cat food bowls. Probiotics: The […]

The pet food market, valued at nearly $50 billion in the US alone, is expected to keep expanding. Here’s why: Pet parenthood on the rise: More people are treating their pets like family, leading them to spend more on premium and specialized dog food perceived as healthier. Humanization of pets: Consumers are increasingly interested in […]

Gen Z is really into their furry friends.  They’re embracing pet ownership with a vengeance, with a surge in pet ownership compared to previous generations. Here’s what sets them apart: Variety is key: While dogs and cats still reign supreme, Gen Z is more open to owning all sorts of pets, from rabbits and birds to […]

Just like humans, pets can benefit significantly from a diet tailored to their specific needs. While traditional pet food provides essential nutrients, advancements in veterinary science have led to the rise of functional pet foods. These are formulated to address certain health concerns, promoting overall wellness and potentially mitigating the development or progression of certain […]

Gone are the days of deciphering cryptic ingredient lists on your pet’s food bag. Today’s pet owners are demanding transparency and clean labels, mirroring the human “clean eating” movement. But what exactly is clean label pet food, and why is it trending? Demystifying the Dish: Clean label pet food prioritizes whole, recognizable ingredients you can […]

While all cats are undeniably adorable, their furry facades often mask distinct personalities and physical attributes. Just like designer suits wouldn’t fit a poodle the same way they fit a Great Dane, breed variations in cats extend to their dietary needs. Here’s how a cat’s breed can influence their ideal meal plan: Built for Size: […]

The pet food industry faces a potential shakeup with the introduction of the Pet Uniform Regulatory Review (PURR) Act. This bipartisan legislation aims to modernize how pet food safety and labeling are overseen in the United States. Currently, a patchwork of state regulations exists, leading to inconsistencies and inefficiencies for manufacturers. The PURR Act proposes […]

The US pet food market is witnessing a surge in demand for premium and specialized diets, driven by several key factors: Humanization of Pets: Pets are increasingly viewed as valued family members, leading owners to prioritize their well-being. This translates to a willingness to invest in higher quality food perceived as healthier. Health and Wellness […]

When it comes to sustainable protein sources for your pet’s food, there are some interesting options that can be both good for your furry friend and the planet: Plant-Based Proteins: Peas, lentils, and chickpeas are excellent sources of plant-based protein for pets, requiring less land and water compared to traditional meat production. Insect Protein: Crickets, […]

Wet pet food packs a bigger environmental punch compared to dry kibble. Here’s why: Water Usage: Both require water, but wet food contains much more (think heavy cans or pouches). Ingredient Processing: Meat-based protein in wet food has a larger environmental footprint due to livestock farming’s resource usage (land, water, feed). Dry food often uses […]

Cannabidiol (CBD) oil, derived from hemp, has garnered attention for its potential health benefits in humans. But can it do the same for your furry friend? The answer, unfortunately, isn’t straightforward. Promising Potential: Limited studies suggest CBD oil might alleviate anxiety, pain, and inflammation in pets. This could be helpful for pets with separation anxiety, […]

The allure of “human-grade” pet food draws many pet parents in, promising superior nutrition and a happier furball. But is it all marketing magic, or a genuine benefit for your canine or feline companion? The truth is that there isn’t any legal definition of “human-grade” ingredients in pet food.  That being said, if you hear […]

Our feline companions aren’t one-size-fits-all when it comes to diet. Just like humans, their nutritional needs shift throughout their lives. Understanding these changes ensures your kitty thrives at every stage: Kitten Capers (0-12 months): Imagine tiny furballs fueled by boundless energy! Kittens require high-protein, high-calorie food for rapid growth and development. Look for kitten-specific formulas […]

Our canine companions deserve meals as unique as their personalities! Just like us, their nutritional needs evolve throughout life. Here’s how to ensure your pup thrives at every stage: Puppy Pranks (0-12 months): Imagine boundless energy packed in tiny paws! Growing pups need high-protein, high-calorie food for rapid development. Choose puppy-specific formulas rich in animal […]

Cracking the Pet Food Code: Label Literacy Decoding pet food labels can feel like deciphering hieroglyphics. Here’s your cheat sheet: Decode Ingredients: Read the list from top down, first ingredients are most abundant. Prioritize recognizable protein sources (“chicken”) over vague terms (“poultry meal”). Know the Key Players: Protein, fat, fiber, and moisture are crucial. Look […]

While dog food supplements can offer potential benefits, approaching them with caution is crucial. Here’s how: Consult your vet first: Discuss your dog’s individual needs and current diet before introducing any supplements. Some may interact with medications or existing health conditions. Understand the source: Research the supplement brand’s reputation and ensure they adhere to quality […]

Helping our furry friends cope with separation is all about understanding their needs and building their confidence. Here are some safe and positive tips: Tire them out: A pre-departure walk or playtime can burn off energy and reduce anxiety. A tired pup is a calmer pup! Create a cozy haven: Make their crate or designated […]

Helping your pup weather the storm: Loud noises and thunderstorms can be nerve-wracking for our furry friends. Here are some ways to ease their anxiety: Create a Calm Den: Cozy crate or enclosed space: Provide a quiet, sheltered haven, like a crate draped with a blanket or a tucked-away corner. Familiar comforts: Fill the space […]

Unraveling Mischief: Help Your Cat Behave: Decode the Meow: Watch body language like flattened ears or swishing tails. These can signal fear or stress, triggers for bad behavior. Address the Root: Is it boredom, lack of scratching options, or litter box woes? Identify the source to tackle the behavior effectively. Shower with Positive Reinforcement: Reward […]

Bored cats can become mischievous felines, so keeping them stimulated is key to a happy home. Here are some ideas to spark your cat’s playful spirit: Channel the Hunter: Wand Toys: Mimic prey movements with feather wands, fishing pole toys, or laser pointers. Watch those instincts kick in! Paper Towels: Crumple up paper balls or […]

Many dog parents are wondering if their dog’s breed might be a problem where they live.  Here’s where to check to address your concerns: Local Government Website: Search your city/county government website for “animal control” or “pet ordinances.” Download or browse relevant documents about leash laws, breed restrictions, and permitted dog parks. Animal Control Contact: […]

For discerning cat parents, the “mystery meat” mantra just doesn’t cut it anymore. Today, transparency in cat food ingredients reigns supreme, driven by a desire for deeper understanding and better feline health. So, why is lifting the lid on food so crucial? Firstly, it’s about trust. Cat owners, like human diners, want to know what’s […]

Beyond Basic Bites: Functional Ingredients Power Up Pet Food Today’s pet owners are discerning chefs in the kitchen of their furry friends’ wellbeing. Gone are the days of generic kibble; a new wave of pet food boasts functional ingredients, offering targeted health benefits beyond basic nutrition. So, what’s driving this culinary revolution for our four-legged […]

Protecting Our Furry Family: Essential Tips for Dog Safety Our dogs bring boundless joy, but their safety is a top priority for every paw-parent. Here’s how to create a safe environment and prevent potential hazards: At Home: Dog-proof your space: Secure electrical cords, lock up medications and cleaning supplies, and block access to toxic plants. […]

As we enter 2024, many pet parents are concerned about the rising costs associated with their best friend.  Here are some tips on how to mitigate these costs: Prioritize Prevention: Regular checkups & vaccinations catch issues early, saving on future treatments. Quality food & exercise boost immunity and reduce chronic ailments. Learn basic care (nail […]

Unmasking Mischief: Tackling Dog Behavioral Issues Doggie mishaps? Don’t despair! Understanding and addressing behavioral issues are key to a happy, harmonious home. Here’s how you can be a canine behavior whisperer: Identify the Root Cause: Is your pup anxious due to separation, lack of exercise, or loud noises? Bored behaviors like chewing or digging might […]

Pet theft is becoming a concern as we move into 2024.  He are some ways to help prevent it: Microchip and ID Tags: Have your pet microchipped and ensure contact information is up-to-date. Attach a collar with ID tags displaying your name, phone number, and “microchipped” notice. Secure Your Home and Yard: Install sturdy fences […]

Local regulations can cause difficulty and concern for dog parents.  Here’s what to look out for: Leash laws: Varying leash requirements in parks, specific streets, or designated off-leash areas can be confusing. Breed restrictions: Bans on certain breeds or weight limits in specific housing, parks, or cities can be problematic for owners. Waste control: Fines […]

Here are some ways to help your feline friend tackle hairballs and digestive woes: Diet: High-fiber food: Choose options with natural fiber like pumpkin or psyllium husk to help move things along in their gut. Regular hydration: Wet food, water fountains, and broth toppers encourage water intake, aiding digestion and potentially reducing hairball formation. Moisten […]

  Brushing: Start early: Introduce teeth brushing as a kitten. Use cat-specific toothpaste (never human paste!) and a finger brush or soft toothbrush. Aim for daily: Ideally brush daily, but twice weekly is a good start. Focus on outer surfaces and avoid gums if your cat resists. Make it fun: Reward with treats and associate […]

High Quality Ingredients: Pet parents increasingly seek food with whole ingredients and minimal processing. Look for brands emphasizing real meat, fruits, and vegetables. Customized Diets: Personalized diets based on breed, age, and health concerns are gaining popularity. DNA testing even helps tailor nutrition to individual needs. Functional Ingredients: Dog food with added functional ingredients like […]

Nutrition & Health: Providing high-quality food for complete nutrition, managing allergies, weight, and urinary issues. Safety & Ingredients: Avoiding artificial ingredients, preservatives, and contaminants, seeking natural, organic, and ethically sourced options. Palatability & Pickiness: Finding food their cats enjoy, experimenting with flavors, textures, and brands. Hairball & Digestion: Addressing hairballs and digestive problems with food […]

Here are some steps you can take to protect your pet from recalled pet food: Stay informed: Regularly check for pet food recalls on the websites of the Food and Drug Administration (FDA) and the American Veterinary Medical Association (AVMA). You can also subscribe to email alerts from these organizations to be notified immediately of […]

Owning a pet can bring immense joy and companionship, but it also comes with financial responsibilities. Here are some practical tips to help manage the costs of pet ownership: Choose wisely: Consider your lifestyle and budget when selecting a pet. Smaller pets typically require less food, grooming, and overall care compared to larger breeds. Adopt, […]

Catering to your pet’s unique nutritional needs is crucial for their overall well-being. Here’s how to personalize your pet’s nutrition: Consider their life stage: Puppies and kittens require different nutrients than adult pets, while senior pets may need a low-protein, low-calorie diet. Choose breed-specific food: Certain breeds, like large dogs, need a diet rich in […]

As pet owners, we can make informed choices to reduce our pets’ environmental impact by opting for sustainable pet food options: Sustainable Protein Sources: Prioritize food with proteins from lower-impact sources like poultry, plant-based alternatives, or insect protein. Upcycled Ingredients: Embrace food that utilizes byproducts or waste from food production, reducing overall environmental impact. Recycled […]

Traveling with your feline companion can be a rewarding experience, but it’s essential to ensure their comfort and safety throughout the journey. Here’s a comprehensive guide to traveling with your cat: Choose the Right Carrier: Select a sturdy, spacious carrier that allows your cat to stand up, turn around, and lie down comfortably. Familiarize your […]

Enticing finicky felines to eat can be a challenge, but with a few adjustments, you can turn mealtime into a pleasurable experience. Here’s how to choose the best cat food for picky eaters: Consider Protein Sources: Cats are obligate carnivores, so a high-quality protein source should be the primary ingredient. Explore different protein options like […]

The best way to exercise your dog depends on their age, breed, health, and fitness level. However, there are some general tips that can help you ensure your dog is getting enough exercise: Aim for at least 30 minutes of moderate-intensity exercise per day, divided into two or more sessions. Choose activities that your dog enjoys […]

Urinary tract infections (UTIs) are common in cats and can cause discomfort and pain. To prevent UTIs in your feline friend, follow these simple tips: Ensure Ample Water Access: Provide constant access to clean, fresh water to encourage frequent urination and flush out bacteria.   2 Choose a High-Quality Diet: Opt for a cat food […]

How to avoid diabetes?  The best way for your dog to avoid diabetes is to: Maintain a healthy weight. Obesity is the biggest risk factor for diabetes in dogs. Feed a low-carbohydrate, high-protein diet. Carbohydrates are broken down into sugar, which can raise blood sugar levels. Protein helps to regulate blood sugar levels.  PURELUXE has fresh meat protein as […]

The best way to avoid obesity in your dog is to feed them a healthy diet and give them plenty of exercise. Here are some specific tips: Feed your dog measured meals twice a day. Avoid free-feeding, where you leave food out all day for your dog to eat whenever they want. This can lead to overeating and […]

To transition your cat to a new food, follow these steps over a period of 7-10 days: Mix 25% new food with 75% old food. Mix 50% new food with 50% old food. Mix 75% new food with 25% old food. Feed 100% new food. If your cat is hesitant to try the new food, […]

Limited ingredient dog food is a type of dog food that contains a small number of ingredients, typically a single source of protein and carbohydrates. This type of food is often marketed to dogs with sensitive stomachs or food allergies, but it can also be a good choice for all dogs. Here are some of […]

How do you choose the best senior dog food? Consider the following factors: Age and health: Senior dogs have different nutritional needs than younger dogs. Look for a food that is specifically formulated for senior dogs and that takes into account your dog’s individual health needs, such as kidney disease, arthritis, or dental problems. Calories: Senior dogs […]

Hypoallergenic dog food is food that is designed to be less likely to cause an allergic reaction in dogs. Food allergies are most common in young dogs and can cause a variety of symptoms, including itching, skin problems, digestive problems, and respiratory problems. There is no one-size-fits-all hypoallergenic dog food, as different dogs have different […]

Did you know that climate change is affecting the availability of feed grains for pet food?  Here are some reasons why: Rising temperatures: Heat stress can reduce crop yields and compromise grain quality. Drought: Droughts can also reduce crop yields and make it more difficult to grow feed grains. Extreme weather events: Extreme weather events, […]

On September 29, 2023, a United States District Court judge granted class certification in a class action lawsuit against a major pet food manufacturer over its prescription pet food. This means that the lawsuit can proceed on behalf of all pet owners who purchased the food in Illinois between 2018 and 2019. The lawsuit alleges […]

There is a common misconception that expensive dog food is always better than cheaper food. However, the price of dog food is not always indicative of its quality. Some more expensive foods just don’t meet the cut.  Here’s what to look for: The most important thing to consider when choosing a dog food is the […]

There are a number of potential benefits to feeding your pet grain-free food. These include: Improved digestion: Grains can be difficult for some dogs and cats to digest, and can lead to digestive problems such as bloating, gas, and diarrhea. Grain-free food is easier for most pets to digest, and may help to improve their […]

When it comes to choosing the best food for our beloved pets, pet owners are often faced with an array of options and ingredient lists that can be confusing. Among the many concerns pet owners have, the use of fillers and additives in pet food often tops the list. In this article, we’ll delve into […]

Allergies in dogs are a common concern for pet owners. While they can be triggered by various factors, one key consideration is the role of diet and dog food. Understanding the link between allergies and dog food is essential for keeping your furry friend healthy and comfortable. Common Allergens in Dog Food: Protein Sources: Many […]

Choosing the best dry cat food for your feline family member is essential for their health and well-being. Here are some steps to help you make an informed decision: Consult with your veterinarian and consider your cat’s health: Before making any dietary changes for your cat, it’s a good idea to consult your veterinarian. They […]

Feeding your dog a raw food diet, often referred to as a “raw diet” or “BARF” (Biologically Appropriate Raw Food), can be a controversial and complex topic. While some proponents of raw dog food argue that it can provide several potential benefits, there are also significant risks and challenges associated with this approach.  Advantages of […]

We’ve just gotten the data on what pet parents like you are searching for online when it comes to pet food.  According to NielsenIQ, the following search terms were at the top in 2022 in comparison to the prior year: 1.) Vegan/vegetarian (23.4% increase) 2.) Sustainable (51.6% increase) 3.) Plant-based (70.2% increase) 4.) Holistic (7.2% […]

As research into dog behavior as evolved over the years, we’re starting to notice dog behaviors that are very similar to us humans. For instance, have you noticed your dog trying to block the approach of another dog or person?  Perhaps they become agitated when someone approaches or attempts to intervene when you’re speaking with […]

With all of the recent natural disasters and extreme temperatures throughout the world, many are concerned about global warming and how it affects our daily lives.  At PURELUXE Pet Food, we know how important it is to create transparent and holistic pet food but we also know how important taking care of our planet is. […]

It can be a sad sight when a dog of any age stops eating but seeing it in an older dog is particularly concerning.  Is this some sort of terminal illness you might ask?  Let’s not get too alarmist just yet.  Here are some common reasons that your dog may have stopped eating: 1.) You’ve […]

All of us cat lovers know what much our cats love us but others might need some convincing.  Here are some subtle clues that a cat loves you very much: 1.) Affiliative behaviors -When cats feel threatened by someone, they often stare directly at them.  However, when they trust you, a cat will blink their […]

Many cat parents, and certainly many of those that don’t have cats, think that cats have ignored them in the past.  However, a recent study from French researchers puts that into doubt.  It was found that cats react to speech that’s directed at them – especially high pitched voices that we often use when speaking […]

We’ve all experienced it during mealtime.  Our dogs and cats won’t stop jumping on us or wining to get a taste of the food on the table.  Are they actually hungry or is it they just can’t resist? As pet parents, we know the importance of correct feeding portions and the harm that can be […]

Many of us think of our cats as expert hunters that could conquer all of the mice, rabbits and whatever else might be lurking in the neighborhood.  Therefore, if they seek out raw food, should we be feeding them raw food at home? A recent article spoke with Dr. Jennifer Coates from DodoVet and got […]

At PURELUXE Pet Food, we’re always looking for the best ingredients that can make a real difference in the life and health of your dogs and cats.  One of those ingredients is coconut oil.  You might have noticed it in the baking section of your local grocer (or as a supplement at your local pet […]

In the past couple of weeks, we heard the news that Pebbles, the world’s oldest dog, had died.  The Toy Fox Terrier was just five months short of her 23rd birthday. Her family stated: “It has been said, she has given us more than we have ever given her, and no statement could be truer,” […]

When it comes to feeding our dogs and cats, we often use a “cup” to measure out the food as per the food manufacturer’s guidelines.  That being said, have you taken a close look at the size of the cup you’re using? A recent article in a pet publication took a look at the sizes […]

When it comes allergies in our pets, we often don’t know where to find the culprit.  Is it from the environment they’re in?  Is it some sort of cream we’re putting on them?  Is it in their food?  Let’s take a look at one common irritant out there – mold. For most dogs, a small […]

We all know dogs love to eat any number of things they shouldn’t.  Sometimes it’s innocent but other times they can be chewing on something dangerous.  Here are 7 things that your dog should avoid: 1.) Chocolate -This can cause anemia and prevent your dog’s heart from delivering oxygen. 2.) Onions, chives and garlic -These […]

When it comes to our cats and dogs, we’re always wondering what they’re thinking.  Of course, there are all sorts of body sings from the tail to facial muscles.  However, today, let’s focus on those eyes.  Here are some common eye signs to look out for and their meanings in dogs: 1.) Soft Eye Contact.  […]

Some might call it a gift but most of us recognize dog poop in the house for what it is – a disgusting mess.  We wonder if it’s our dog’s bad behavior or if there is some sort of health problem.  Here are some common reasons why your adult dog might be pooping inside: 1.) […]

You might be in the market for a new food for your dog or cat (maybe even PURELUXE), but you’re not sure about what to look for.  Here are some quick tips as you begin shopping: 1.) Make sure you keep a photo or a record of the “guaranteed analytics” of each food that you’re […]

As our dogs get older, and even when they’re a little younger, arthritis can creep its way into your dog’s life and cause painful inflammation that interferes with movement.  Fortunately, it’s not fatal and can be treated to some extent. First of all, you need to know the warning signs.  Larger dogs and breeds are […]

Urinary tract infections (UTIs) are a sadly common occurrence in our dogs and cats (especially among females.).  It occurs when bacteria infects the urinary tract and, when it occurs, it causes painful symptoms.  Additionally, UTIs can be upper or lower depending on whether or not the kidneys themselves have been infected or if the bladder […]

Researchers in the United Kingdom have just published a study that analyzed the DNA of bacteria found in dog feces.  The analysis found the presence of E. coli and other bacterial strains that are resistant to common antibiotics like amoxicillin.  Additionally, the researchers found similar bacteria in human urinary tract infections in the study area […]

This isn’t the news you want to hear from you pet’s food company.  This February, the United States Food and Drug Administration (FDA) issued a warning to a major dog chew manufacturer that it had 15 days to rectify a horrible situation at their factory (or explain why they need more time).  According to the […]

We all worry about our dogs when they’re not well, and something we hopefully won’t see is excessive thirst or urination (polyuria/polydispia or PU/PD).  According to experts, there are at least 25 reasons for this occurring.  We’d like to list some here and then discuss how you might prevent some of this in the first […]

When it comes to the world of dog food, there are experts, influencers and opinionated friends and family to be found all around.  They tell you to buy this and not that, and it seems like the smallest mistake might cause doom for our pet kids.  However, there’s a lot of false information out there.  […]

When you’ve got a new puppy, it just makes sense to feed them puppy food. However, going out and purchasing puppy food is a bit more complicated. Do you buy food that says “puppy” on the bag? Do you go for a food that is appropriate for “all life stages”? It’s just confusing. Luckily, the […]

According to the American Pet Products Association (APPA), about 70% of American households now have a pet of some kind.  Additionally, a good number of these households are welcoming pets for the first time or are returning to having pets after an absence.  At PURELUXE, we see this as great news not only from a […]

We’ve heard disturbing news that US federal regulators have ordered a major pet food manufacturer to halt the sale of its products after officials noted “grossly insanitary conditions” at its factory and pet food contaminated with bacteria such as salmonella.  Sadly, this kind of news is becoming more common along with recalls. Why is this […]

According to a recent review of pet insurance claims, the most common reasons for dog visits to the vet were everyday common conditions.  As such, it doesn’t seem that possible life ending emergencies such as cancer or orthopedic disease represent the majority of health problems that dogs face. Here are the top 10 reasons for […]

A recent article featuring the New York psychiatrist and TikToker Dr. Judith Joseph touches on one of the things we love most about our pets – how they help us with our mental health.  It’s true that we always need a companion at our side.  However, did you know that she believes that certain pets […]

Last week, we brought you the story of an ingredient in pet food that can be dangerous when consumed in too high of a quantity.  This week, we talk about another ingredient that might not be dangerous to our pets but does represent a danger to wildlife and the environment.  We’re talking about shark meat. […]

As pet parents, we might never think about copper being in our pet’s food, but, if you look at the list of ingredients in your pet’s food, you’ll likely find it.  At PURELUXE, we include trace amounts of copper in every dog and cat formula as it helps our pets make red blood cells and […]

It’s been a sad fact in the past that cats weren’t often treated as well as their dog counterparts.  Food expenditure per cat was often lower than that per dog, and us humans even saw cats as vermin from time to time.  Luckily, that’s beginning to change. All of us cat parents (and most dog […]

We’ve all seen the commercial.  A wolf is running thru a snow covered wood, and the narrator comes on and says that your dog has the heart of a wolf.  However, as beautiful and romantic a scene as it is, our dogs today live in a much different environment and have much different needs than […]

When a dog is weak, it’s often first noticed in their hind limbs regardless of the cause.  You might notice that it takes them some time to get up, might slide around or be reluctant to participate in exercise.  As a pet parent, we all wonder what we should do. As a rule, if the […]

A recent analysis by a commerce intelligence platform is finding out the worries and concerns that many pet patents have when it comes to their pet’s food, and one of their top concerns is digestive health. At PURELUXE, all of our formulas are built for the health and well-being of your dog and cat with […]

A miner from Canada, Shaun, found a puppy by the name of Sydney about 13 years ago.  Quickly, Shaun found out that Sydney was great at locating a ball underground and then figured that she could be trained to locate sulfide scents as well.  From there, Sydney became a prospector. Over the years, Sydney became […]

At PURELUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

All of us appreciate our circulatory system that allows blood to flow through the bodies of us and our dogs but do you think about the lymphatic system much?  The lymphatic system is full of a fluid called lymph that goes thru many parts of our bodies and cleans out the bad.  Some describe it […]

It’s a new year, and you might have goals for you and your pup to get into shape.  One trick that many athletics have used over the years is attaching kinesiology tape to various parts of their bodies which move with the skin and increase blood and lymph flow.  Overall, it increases circulation and improves […]

It’s not just us humans that are gaining weight during the pandemic.  According to a recent survey, 33% of pet parents reported weight gains in their pets during the pandemic.  More troubling, only 12% of pet parents were concerned about their pet’s weight during a vet visit, and 69% of pet parents acted surprised or […]

It’s that time of year when we reflect on what’s happened in the last year and welcome the new year.  Often times, this means gatherings, parties and, of course, fireworks.  However, as beautiful as fireworks are, they can pose difficulties for pets. One immediate step to take if you’ll be setting off your own fireworks […]

It’s an exciting time when a new puppy joins the family.  They bring so much joy but also a few challenges with them. Firstly, how do we house train them?  Truthfully, you need to start from the moment they come home.  Bring the puppy to the exact spot where you want them to relieve themselves […]

You all hear the horror stories. A dog or cat tries a new bag of food, and they can’t breathe 15 minutes later. A trip to the vet can sometimes save them, but, in other instances, it’s too late. What causes this? Often times, contaminants in your pet’s food can be to blame. In fact, […]

We all love the convenience of ordering something online and having it delivered to our door a few days later but are you one of the millions of pet parents that orders their pet’s food too?  According to an industry report, 55% of all pet food sales in the US will be online by 2025.  […]

Did you that the ASPCA and Petfinder.com founded November as “Adopt a Senior Pet” month?  It makes sense that we need to raise awareness about how wonderful a senior pet can be in your family’s home.  In fact, many senior pets aren’t that old at all.  They’re normally defined as just being 5 years of […]

It’s never fun to watch your dog throwing up.  Not only is it painful for the dog but it’s also a smelly mess.  One particular kind of vomit is from empty-stomach bile vomiting which literally occurs when your dog’s stomach is empty.  However, why would dog throw up when their stomach is empty? It turns […]

With all of the claims of one pet food being healthier than another, it’s important to take a look at the research from time to time to separate fact from fiction.  In that spirit, researchers from the Medical University of South Carolina in the US have taken look at advanced glycation end products (AGEs) that […]

All across the world, the ongoing pandemic and supply shortages make it difficult to find certain pet foods and other treats for our dogs and cats.  This has led pet parents to revaluate their pet’s food and often switch to other formulas or brands to cope.  However, in spite of the difficulty this causes, a […]

When it comes to pet foods, there are all sorts of experts and want-to-be experts that are ready to share their opinion on what’s the best food or what you MUST avoid and what you MUST buy.  However, many of these opinions are based on false assumptions.  Being a transparent company, we at PURELUXE thought […]

At a recent pet food forum, data was released stating that the use of premium dog food has increased dramatically over the past decade.  In fact, certain premium dog food brands have seen a more than 100% increase in their market share over the period when compared to budget brands.  Why is this? At PURELUXE, […]

The latest news out of the pet food world brings us another recall and one that you might not think would be a big deal.  A major pet food brand has detected higher than expected levels of vitamin D in their wet dog food which could lead to health problems such as kidney issues. We […]

According to a recent report, 6% of Americans are spending more on their pet’s food than they do on themselves.  Furthermore, 11% of Americans spend the same amount on their pet’s food as they do on human food.  It all seems to be a trend of increased spending on pets that’s occurred during the pandemic.  […]

Have you ever noticed your dog dragging their rear on the ground or trying to wipe it off on the grass?  If so, your dog likely is trying to relive the pressure and discomfort of overly full anal glands.  Basically, they can’t get everything they need to get out in a bowel movement. In these […]

Just like us humans, dogs can experience more health challenges as they age.  One of the issues that they can experience is dysbiosis where the balance of microbes in the gut can get out of balance and cause inflammation and digestive problems.  As such, diet becomes even more important in old age as these microbes […]

Pet food industry observers have noticed a trend from 2020 that seems to be continuing into this year.  Pet parents are increasingly concerned about having a healthy diet (such as fruits a vegetables) for themselves, and this is being passed onto their pets.  One clear example of this is the prevalence of pumpkin and squash […]

We all want the best health outcomes for our pets so any talk of disease can send a chill down our spines.  In the case on the pancreas, which helps with digestion, it can become inflamed leading to pancreatitis.  You might first notice the condition if your dog begins to vomit, has a loss of […]

With all of the love that we give our dogs, we can often overfeed them which can lead to our best friends becoming overweight or obese.  In fact, studies have shown that many pet parents decide how much to feed their dogs by just guessing the weight of their dog.  Additionally, dogs can often convince […]

With so many pets being adopted during the COVID-19 pandemic (over 12 million in fact), there’s an ever increasing demand for pet food and treats.  This, combined with shortages and cost increases of pet food ingredients, has caused many popular foods and treats to disappear from shelves for extended periods.  In fact, the cost of […]

There’s bad news for raw pet food after 12 dogs have died and 45 have been sickened from severe liver disease in Australia.  After ruling out infections, canine leptospirosis, ehrlichiosus and aflatoxins, the source has been found to be tainted fresh and frozen meat from a specific source. At PURELUXE, we know how important a […]

A few months back, we took a look at how your dog’s diet can effect allergies and how important a healthy diet is.  We also told you about how PURELUXE eliminates fillers and certain protein sources that are known to cause allergies in some dogs.  This week, we’d like to take a deeper dive. Allergies […]

After the recent news of a condominium collapse near Miami, Florida USA, many have mourned the loss of life and have many questions as to why the tragedy occurred.  However, even as the likelihood of survivors dwindled, a sole dusty cat was found walking around the rubble.  It turns out that Binx the cat had […]

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff […]

With so many of us hitting the road this summer, it’s important to think about your dog and if they’ll be travelling with you.  The truth is that you can travel with your dog with ease with a few helpful preparations. First, it’s important to make sure that your dog is fully up to date […]

In many parts of the word, the COVID-19 pandemic is winding down which means that many workers will be heading back to the office after a long period working from home.  Also, it means that many pets will be left home alone for the first time in their lives. During the pandemic, adoption rates for […]

A recent study by Kerry indicated that as many as 90% of pet parents read the labels on their pet’s food before they make a purchase. At PURELUXE, we know how important a good label is beyond just fulfilling a legal requirement. We’re proud to show you that fresh meat is our number one ingredient […]

Did you know that not every factory who makes pet food can ship outside of the USA? Furthermore, the USA is known to make the best pet food in the world but there is more to it than just reputation.  The factory must comply with each country’s rules and regulations for import.  Each country has […]

At PURELUXE Pet Food, we believe in having transparent and holistic foods along with choice for your pet’s individual needs.  That’s why offer turkey formulas for both dogs and cats in addition to our chicken, lamb and salmon formulas.   Why turkey?  It’s not just marketing.  Turkey offers good amounts of amino acids, calcium, potassium, […]

You look into their furry faces as they stare back at you.  Their cuteness overcomes you, and then they tip over a glass onto the floor.  They’ve broken the glass, but you still love your cat with the same love as you did before.  Then, suddenly, your dog jumps into your lap and licks your […]

In 2018 and 2019, the Food and Drug Administration released a report outlining that 150 dogs that had developed canine dilated cardiomyopathy (DCM), which is a heart condition, by which the 150 dogs were not typically a breed that gets this disease.  In this report, it was interpreted that these dogs’ conditions could be related […]

As you research pet foods, there are often a lot of miracle claims out there stating that this food or that formula can change your pet’s life.  There are also claims that commercial pet foods are unsafe and that you can only trust what you cook your pet in your own kitchen.  This brings up […]

At PURELUXE, we strive to have the best ingredients from all over the world, and that extends to the lamb that’s included in our formulas.  That’s why we went to the best sources in both Australia and New Zealand to make sure that we have the best deboned lamb and lamb meal available that’s also […]

It’s always a sad scene.  Your dog is sneezing and they’re constantly scratching an itch.  You know they’re uncomfortable but how do you help them? Although allergies in dogs is something complicated, and often needs to be addressed with a veterinarian, you can make good progress by providing your dog with the best food possible.  […]

There are a lot of buzz words out there in pet food marketing, and one of the more recent ones is the term “human grade”. But what makes pet food “human grade”? Is it even possible for pet food to be “human grade”? Is it just a buzz word? The Association of American Feed Control […]

PURELUXE prides itself in using some of the best ingredients available and this extends to our chicken.  We use fresh deboned chicken as well as chicken meal right here from the USA and not from anywhere else.  On top of that, our rigorous testing process, which you can see in our transparency reports, gives us […]

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your […]

For the second time this year, another major pet food company has issued a recall but this time for salmonella. That being said, it’s not for PURELUXE. According to the manufacturer of said pet food: “Pets with salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have […]

To answer this question, we need a little information on what chicory root really provides. “Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.” – PURELUXE Website Ingredient […]

Well, it’s happened again. There’s another major pet food recall for 2021 but this time it’s for salmonella and listeria contamination in a top frozen raw dog food. Why is this a concern? Well, both of these contaminates can cause diarrhea, vomiting, fever and abdominal pain, and, even if you don’t see those symptoms, your […]

With quarantine still upon us, we might not get out as much as we’d like with our dogs. With this, how do we keep our dogs entertained and engaged in their lives? After reading a recent article in an industry publication, we at PURELUXE thought we’d share some ideas. Did you know that there are […]

When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source?  “Real” is a marketing term used to try and differentiate brands.  In the end, it’s all “real” meat or fish.  […]

If you think about human foods, the nutrition facts listed on a package can be confusing enough. How do we know if it’s healthy or what those ingredients really mean? When it comes to pet food labels, it can become even more confusing as most of us are more clueless about pet food labels than […]

If you take a look at the dog and cat food market, you’ll note that meat is not the number one ingredient in many top foods.  Lesser quality foods often have corn or chicken or beef meal as their number one ingredient.  In fact, chicken and beef meal are statistically proven to be top allergens […]

So you might be saying to yourself: “I’ve been seeing promotions for PURELUXE but how do I know if it’s really the right food for my dog or cat?” We’ve got you. That’s why we make sure that our food formulas are placed in front of industry experts so they can tell you about PURELUXE’s […]

When we talk about Luxurious Results, what do we mean?  At PURELUXE, we know that seeing your pet healthy is important.  That’s why we make sure all of our formulas contain ingredients that improve the health of your pet’s eyes, skin, nails, coat and stool so that you and your furry family member feel the […]

It’s a scary thought. You buy your pet’s food only to find out later that it’s been recalled for having elevated levels of a deadly toxin. Sadly, this fear has become a reality for some. Just last month, another pet food company has been forced to recall a number of food varieties after 28 dogs […]

You probably see a lot of pet food companies out there. Why should you choose PureLUXE over someone else? Here are 3 reasons why: 1. All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the […]

You may have heard that pumpkin seeds help your dog’s digestive issues but there are so many more benefits to pumpkin seeds than that.  For that reason, PureLUXE includes pumpkin seeds in every formula we sell. To start with, it’s all about the vitamins.  Pumpkin seeds contain good amounts of fiber, zinc, vitamin E, vitamin […]

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

In our pursuit to bring you the best ingredients from all of the world, while still making our formulas in the USA, we went south of the border to the Mexican desert in search of Yucca Schidigera extract.  Why Yucca?  Well, it supports anti-inflammatory processes in your pet’s connective tissues and even reduces indoor odors […]

Happy Thanksgiving from all of us at PureLUXE. We know that this year has been tough for many, and we want to thank all of you all not only for your support of PureLUXE but also for supporting your family and friends, including your furry family members, during these times.  We’re sure that all the […]

Did you know that all PureLUXE Pet Food formulas contain turmeric?  It’s all part of our Elite Nutrition combination of ingredients from all over the world.  That being said, what does turmeric really do for your furry family member? To start with, it has anti-inflammatory as well as anti-bacterial and anti-viral properties.  With this, your […]

You might have heard the cranberries can benefit us humans but did you know that they can help your dog too? Cranberries in dogs have strong antioxidants that fight free radicals in the body and help prevent infections. This contributes to a healthy urinary tract which is not something you want to have a problem […]

With COVID-19 still with us, we not only worry about our health but also how we’re going to get everyday essentials.  This extends to how we’ll get our pet’s food as well.  We ask ourselves: will my pet’s food be available when I go to the store or shop online?  Am I getting a good […]

We all hear big buzz words about nutrition supplements not only for us humans but also for our furry family members.  Are these words just meaningless advertising or do represent something more?  When it comes to omega-3 fatty acids, it’s very much the latter. At PureLUXE, we include omega-3 fatty acids in all of our […]

We’ve all seen the commercial.  The wolf is running in the wilderness, and there’s someone with a serious voice saying how your dog is really a wolf at heart.  The truth is that our dogs are not wolves, but instead fun loved, house dwelling modern pets.  They’re not out there hunting fresh game every day […]

Have you found yourself binge watching political shows on TV with your beloved fur buddy curled up next to you?  Did you ever think: Does Luna like a particular candidate for the way they look or the tone of their voice?  Maybe you’re like Pavlov, and you have the power to sway Luna to like […]

It’s a scary thought.  You buy your pet food only to find out later that it’s been recalled for having elevated levels of a deadly toxin.  However, this fear has become a reality for some. Earlier this month, three types of dog food sold at a national retailer were recalled for having elevated levels of […]